Efecto de la confianza en la lealtad y el eWOM en las comunidades virtuales de marca.

La confianza en la marca y en la Comunidad Virtual de Marca (CVM) pueden contribuir a la generación de lealtad a la marca y eWOM positivo. Sin embargo, no han sido muchos los estudios empíricos que han incluido ambos tipos de confianza en la evaluación de los resultados de las CVM. Por lo tanto, este trabajo tiene como objetivo explorar cómo la confianza en la marca y la confianza en la comunidad influyen en la lealtad y en el eWOM. Para ello se emplearon datos procedentes de una encuesta realizada a usuarios de CVM que fueron analizados mediante la técnica PLS. Los resultados confirman que la confianza en la marca influye en la lealtad y en el eWOM tanto directamente, como indirectamente a través de la confianza en la CVM. Además, la lealtad favorece la generación de eWOM. Las implicaciones para la práctica de marketing son comentadas.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Network perspective of histamine related diseases

Histamine is the most pleiotropic biogenic amine. Produced and stored by a limited set of cells—histaminergic neurons, enterochromaffin-like cells, and mast cells—it broadcasts intercellular communication signals to a wide variety of cell types through its tissue-specific receptors. The many molecular interactions of these receptors and other mediators result in complex cellular networks whose alteration result in disease. Therefore, complex diseases map to modules of these cellular networks in the diseasomes. In this communication, we survey the histamine cellular networks to map the histamine diseasome, presenting a network view of the pleiotropy of histamine and its role in several complex diseases.A.A. Moya is a CIBERER fellow. The "CIBER de Enfermedades Raras" is an initiative from the ISCIII (Spain)]. This communication has the support of a travel grant "Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech"

Heterologous expression of AtNPR1 gene in olive for increasing fungal tolerance

The NPR1 gene encodes a key component of SAR signaling mediated by salicylic acid (SA). After a pathogen infection, the accumulation of SA releases NPR1 monomers in the cytosol that are translocated to the nucleus, activating the expression of pathogenesis-related (PR) genes. Overexpression of NPR1 has conferred resistance to fungal, viral and bacterial pathogens in several plant species. The aim of this research was to generate transgenic olive plants expressing the gene AtNPR1 from Arabidopsis thaliana to obtain material resistant to fungal pathogens. Three transgenic lines expressing AtNPR1 gene under the control of the constitutive promoter CaMV35S were obtained following the protocol of Torreblanca et al. (2010), using an embryogenic line derived from a seed of cv. Picual. Level of AtNPR1 expression in transgenic calli varied greatly among the different lines, being higher in the line NPR1-780. The elicitation of embryogenic calli in liquid medium with AS did not increase endochitinase activity, a PR protein. However, jasmonic acid induced a transient increase in chitinase activity after 24 h of treatment in all the lines, being the increment higher in transgenic NPR1 than in control. After maturation and germination of transgenic somatic embryos, plants were micropropagated and acclimated to ex vitro conditions. The expression of AtNPR1 did not alter the growth of transgenic plants neither in vitro nor in the greenhouse. Experiments are in progress to determine the resistance of transgenic AtNPR1 plants to V. dalihae and R. necatrix.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech. Research projects: Plan Nacional AGL2014-52518-C2-1-R; AGL2017-83368-C2-1-R and Junta de Andalucía P11-AGR799

LinkedIn in sport management education: Developing the students' professional profile boosting the teaching-learning process

Social media have burst into people's lives, transforming their personal and professional spheres. The sports industry has not been indifferent to these changes. Indeed, the management of these digital tools has become prized in workplace settings. Among all social media, LinkedIn has the strongest link to the professional world. Nevertheless, there is a gap in the literature so far regarding the incorporation of LinkedIn into sport management courses. Thus, this work aims to share the results of an educational innovation that uses LinkedIn as its main pedagogical element through blended-learning teaching method based on the learning by doing methodology. A total of 105 undergraduate sport management students from two Spanish universities participated in this study. A pre-test and a post-test were carried out to perform diverse statistical analyses to assess the educational experience's impact. The results show significant outcomes in students' professional profile development and interaction with the sport industry; class engagement and interaction between students and professors; and LinkedIn's suitability to develop the content of the relevant course. These results highlight the educational potential of LinkedIn and encourage sports management faculty to incorporate LinkedIn into their classes as a pedagogical resource

Behavioral Economics in the Epidemiology of the COVID-19 Pandemic: Theory and Simulations

We provide a game-theoretical epidemiological model for the COVID-19 pandemic that takes into account that: (1) asymptomatic individuals can be contagious, (2) contagion is behavior-dependent, (3) behavior is determined by a game that depends on beliefs and social interactions, (4) there can be systematic biases in the perceptions and beliefs about the pandemic. We incorporate lockdown decisions by the government into the model. The citizens’ and government’s beliefs can exhibit several biases that we discuss from the point of view of behavioral economics. We provide simulations to understand the effect of lockdown decisions and the possibility of “nudging” citizens in the right direction by improving the accuracy of their beliefs.Blas A. Marin-Lopez gratefully acknowledges the financial support of the Spanish Ministry of Science, Innovation, and Universities (ECO2017-87069-P). David Jimenez-Gomez is grateful for the funding from the Ministry of Science and Innovation and the European Regional Development Fund (FEDER), through the PID2019-107081GB-I00 project; from the Ministry of Science and Innovation, through the project “Nudging applied to the improvement of regulation” (RED2018-102761-T); from the Valencian Community, through the Prometeo program PROMETEO/2021/073. José-María Abellán-Perpiñán is grateful for the funding from the Ministry of Science and Innovation and the European Regional Development Fund (FEDER) through the PID2019-104907GB-I00 project. He is also grateful for funding from Fundacion Seneca through the 20825/PI/18 project

Legal relevance of intentional conduct or gravely guilty in repetition actions

La acción de repetición no estableció una condena distinta entre la conducta dolosa y la gravemente culposa del servidor público, ameritando así un análisis a la hora de abordar el problema de la indeterminación de la condena. Para lo cual, se valoró el tratamiento legal en otras disciplinas, estableciendo similitudes o diferencias al momento de resolver el caso judicialmente. La jurisprudencia del Consejo de Estado y la Corte Interamericana permitió observar el desarrollo de la conducta y su incidencia en las condenas dentro de los asuntos del respectivo tribunal, haciendo uso de una metodología aplicada, partiendo de un análisis doctrinal y legal de la figura misma de la acción de repetición, un método analítico-deductivo del deber ser de las condenas y la pertinencia de una consecuencia jurídica diferente. Esto conllevó a establecer la relevancia jurídica que tiene la conducta al imponer una condena en contra del servidor público y su articulación con el perjuicio patrimonial causado al Estado, proponiendo una diferencia en la aplicación de los conceptos de dolo y culpa grave respecto a un particular y un servidor público, en presencia de dolo o culpa y si existe un número plural de demandados.The repetition action did not establish a different condemnation between the malicious behavior and the seriously guilty of the public servant, meriting an analysis when addressing the problem of the indeterminacy of the sentence. Legal treatment was valued in other disciplines, establishing similarities or differences when solving the case judicially. The jurisprudence of the Council of State and the Inter-American Court allowed us to observe the development of the conduct and its incidence in the sentences within the affairs of the respective court, using an applied methodology, based on a doctrinal and legal analysis of the same figure of the action of repetition, an analytical-deductive method of the duty to be of the sentences and the relevance of a different legal consequence. This led to establishing the legal relevance of the conduct by imposing a conviction against the public servant and its articulation with the property damage caused to the State, proposing a difference in the application of the concepts of fraud and serious fault with respect to a particular and a public servant, in the presence of fraud or fault and if there is a plural number of defendants.Maestrí

Análisis de la calidad del servicio y satisfacción de los visitantes del Centro Turístico Mirador de Catarina–2021

El presente trabajo tiene como objetivo analizar la calidad del servicio y la satisfacción de los visitantes del Centro Turístico Mirador de Catarina – 2021. Esta investigación se concibe como un estudio descriptivo de corte transversal, con enfoque mixto (cuali-cuantitativo). Como es habitual, se ha realizado una amplia y exhaustiva investigación documental (fuentes secundarias), que ha sido de suma importancia para delimitar nuestro ámbito de actuación, definir el problema de investigación, y concretar el marco teórico. Asimismo, se han aplicado técnicas de investigación (fuentes primarias): encuesta, entrevistas y observación in situ, en pro del logro de los objetivos planteados. Para medir la calidad de los servicios del Centro Turístico Mirador de Catarina (CTMC), se ha realizado una adaptación del modelo Servqual, diseñado por Parasuraman, Zeithlm y Berry (1985). Y para determinar la satisfacción de los visitantes, recurrimos a lametodología Net Promoter Score (NPS), creada por Fred Reichheld (1993). En los resultados de la investigación, se evidencia que los turistas/visitantes se sienten satisfechos por el atributo que el Mirador de Catarina ofrece en lo referente a su naturaleza y paisajes. Sin embargo, el coeficiente del Índice de la Calidad del Servicio (ICS) es -3.24, lo que significa que existe un déficit de calidad. Asimismo, el indicador NPS del Mirador de Catarina es negativo (-12%), lo cual pone en evidencia la insatisfacción de los visitantes. Naturalmente, frente a estos resultados obtenidos existen siempre oportunidades de mejora para la satisfacción de los visitantes y rentabilidad del centr