The factors that influence the grocery purchase decisions among young consumers at Kota Bharu

Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. The purpose of the study is based on the factors that influence the grocery purchase decisions among young consumers at Kota Bharu, Kelantan. The objective of this study is to examine the relationship between social media marketing, sales promotion, store environment, price of products and family influence towards young consumer’s grocery purchase decisions. The researcher observed that social media marketing especially Facebook, sales promotion like coupons and “Buy 1 Get 1 Free”, ambience store environment, price and family influences will affect the grocery purchase decisions of young consumers. In order to examine the factors influencing grocery purchase decisions among young consumers at Kota Bharu, this research was designed as a survey using a constructed survey questionnaire to collect data from young consumers at Kota Bharu. There are 400 respondents have been randomly involves in the questionnaire conducted by the researcher. This study focused on the grocery purchase decision among young consumers at Kota Bharu. This research analysed the relationship connection between social media marketing, sales promotion, store environment, price of products and family influence among young consumers at Kota Bharu by using descriptive analysis. The findings of data are essential in order to improve the grocery purchase decision among young consumers at Kota Bharu

Development of a Chronic Care Model for Neurological Conditions (CCM-NC)

Abstract Background Persons with neurological conditions and their families face a number of challenges with the provision of health and community-based services. The purpose of this study was to understand the existing health and community service needs and gaps in care and to use this information to develop a model to specify factors and processes that may improve the quality of care and health and well-being for persons with neurological conditions. Methods We conducted semi-structured interviews with health care professionals, community-based non-health care professionals working with individuals with neurological conditions, and policy makers –from the Ministries of Health, Community and Social Services, Transportation and Education– across Canada. We used a purposive sampling and snowballing approach to obtain maximum variation across professions, sector and geography (provinces and territories, rural and urban). Data analysis was an iterative, constant comparative process involving descriptive and interpretive analyses and was initially guided by the components of the Expanded Chronic Care Model. Results A total of 180 individuals completed the interviews: 39% (n = 70) health care professionals, 47% (n = 85) community-based non-health care professionals, and 14% (n = 25) policy makers. Based on the data we developed the Chronic Care Model for Neurological Conditions (CCM-NC). The major needs/gaps are represented by the following themes: acceptance and openness to neurological conditions, evidence informed policy, investments and funding, supported transitions, caregiver support, and life enhancing resources (education, employment, housing and transportation), knowledge and awareness of neurological conditions and availability and access to health services. The model maintains that intersectoral collaboration across the health system, community and policy components is needed. It recognizes that attitudes, policies, enhanced community integration and health system changes are needed to develop activated patients and families, proactive service delivery teams, a person-centred health system and healthy public policy for persons with neurological conditions. Conclusion The CCM-NC will generate debate and discussion about the actions needed in each of the model components to enable people with neurological conditions to sustain healthier lives. Next steps include validating the model with persons with neurological conditions, in and outside of the Canadian context and developing and evaluating interventions to test the model