Security Assessment of Web Applications

A web application is an application that is accessed by users over a network such as the internet or intranet. The term also refers an application that is coded in a browser-supported programming language and reliant on a common web browser to render the application executable. Web applications are vulnerable to varies exploits from those which manipulate the application via its graphical web interface (HTTP exploits), to tampering the Uniform Resource Identifier (URI) or tampering HTTPS elements not contained in the URI. Getting started from the accessibility and the variety of exploits, the security assessment is a necessity for providing protected data and secure navigation through the web application. In this paper we will present a case study for security assessment of a web application and also will insert our scrip to a web application as an example of a cross site scripting exploitation

Marketing de Recrutamento - Uma Análise Bibliométrica

Purpose: The purpose of the study is to conduct a Bibliometric analysis of Recruitment Marketing.   Theoretical framework: Recruitment Marketing is a technique that has evolved recently to nurture candidates before they apply for a job. Understanding and applying recruitment marketing techniques is essential to retain a talent pool. Since Recruitment Marketing is a new strategy, there is still much to research and discover.   Design/methodology/approach: The current scenario of publications from 2000-2020 on Recruitment Marketing listed in the Clarivate Web of Science database was explored in this bibliometric study. To build a bibliometric map, descriptive and inferential statistical methods were utilized. Bibliometric analysis was performed using R-based software Biblioshiny.   Findings: The findings revealed that the topic is not well established in the literature but has scope for growth in the coming future. The results reported that only very few studies were undertaken in the area of recruitment marketing globally. USA and Australia are the countries which contributed articles in this area when compared to other countries. The most commonly used words are 'loyalty,' 'attraction,' and 'conceptual-model'. New developments in recruitment marketing have not been sufficiently studied and understood logically and concisely. This study utilized a conceptual framework to organize and analyze the field's various research streams and themes. These themes and subthemes have suggested research recommendations and crucial research areas.   Research, Practical & Social implications: Authors recommend in-depth study for the future and identify the areas that need more exploration. The current study can help researchers and recruiters to analyze the upcoming recruiting trends and strategies.   Originality/value: The study is found to be primary and original research that contributes to the bibliometric representation of recruitment marketing.Propósito: El propósito del estudio es realizar un análisis Bibliométrico sobre “Marketing de Reclutamiento”. Marco teórico: El marketing de reclutamiento es una técnica que ha evolucionado recientemente para nutrir a los candidatos antes de que realmente soliciten un trabajo. Comprender y aplicar técnicas de marketing de reclutamiento es muy esencial para retener un grupo de talentos. Dado que el Marketing de Reclutamiento es una estrategia nueva, aún queda mucho por investigar y descubrir al respecto. Diseño/metodología/enfoque: En este estudio bibliométrico se exploró el escenario actual de publicaciones de 2000-2020 sobre “Recruitment Marketing” que figuran en la base de datos Clarivate Web of Science. Para construir un mapa bibliométrico se utilizaron métodos de estadística descriptiva e inferencial. El análisis bibliométrico se realizó utilizando un software basado en R. Hallazgos: Los hallazgos revelaron que el tema no está bien establecido en la literatura, pero tiene posibilidades de crecimiento en el futuro próximo. Los resultados informaron que solo hay muy pocos estudios realizados en el área de marketing de reclutamiento en todo el mundo. EE. UU. y Australia son los países que contribuyeron con artículos en esta área en comparación con otros países. Las palabras más utilizadas son 'lealtad', 'atracción' y 'modelo conceptual'. Los nuevos desarrollos en marketing de reclutamiento no han sido suficientemente estudiados y entendidos de una manera lógica y concisa. Este estudio utilizó un marco conceptual para organizar y analizar las diversas corrientes de investigación y temas en el campo. Estos temas y subtemas han sugerido recomendaciones de investigación y áreas de investigación cruciales. Implicaciones de investigación, prácticas y sociales: los autores recomiendan un estudio en profundidad para el futuro e identifican las áreas que necesitan más exploración. El estudio actual puede ayudar tanto a los investigadores como a los reclutadores a analizar. Originalidad/valor: se considera que el estudio es una investigación primaria y original que contribuye a la representación bibliométrica del marketing de reclutamiento. Palabras clave: análisis bibliométrico; Estructura conceptual; software R; Comercialización de Reclutamiento; Web de la CienciaObjetivo: O objetivo do estudo é realizar uma análise Bibliométrica sobre “Marketing de Recrutamento”. Quadro teórico: O Marketing de Recrutamento é uma técnica que evoluiu recentemente para nutrir os candidatos antes que eles realmente se candidatem a um emprego. Compreender e aplicar técnicas de marketing de recrutamento é muito essencial para reter um pool de talentos. Como o Marketing de Recrutamento é uma estratégia nova, ainda há muito o que pesquisar e descobrir sobre ele. Design/metodologia/abordagem: O cenário atual de publicações de 2000-2020 sobre “Recruitment Marketing” listados na base de dados Clarivate Web of Science foi explorado neste estudo bibliométrico. Para a construção do mapa bibliométrico, foram utilizados métodos de estatística descritiva e inferencial. A análise bibliométrica foi realizada usando um software baseado em R. Resultados: Os resultados revelaram que o tema não está bem estabelecido na literatura, mas tem espaço para crescimento no futuro próximo. Os resultados relataram que há muito poucos estudos realizados na área de marketing de recrutamento em todo o mundo. EUA e Austrália são os países que mais contribuíram com artigos nesta área quando comparados a outros países. As palavras mais usadas são “lealdade”, “atração” e “modelo conceitual”. Novos desenvolvimentos no marketing de recrutamento não foram suficientemente estudados e compreendidos de forma lógica e concisa. Este estudo utilizou uma estrutura conceitual para organizar e analisar as várias linhas e temas de pesquisa no campo. Recomendações de pesquisa e áreas de pesquisa cruciais foram sugeridas por esses temas e subtemas. Pesquisa, implicações práticas e sociais: os autores recomendam um estudo aprofundado para o futuro e identificam as áreas que precisam de mais exploração. O estudo atual pode ajudar tanto os pesquisadores quanto os recrutadores a analisar o aspecto do marketing de recrutamento. Originalidade/valor: O estudo é considerado uma pesquisa primária e original que contribui para a representação bibliométrica do marketing de recrutamento. Palavras-chave:  Análise bibliométrica; Estrutura conceitual;software R; Marketing de Recrutamento; Web da Ciênci

The earthquake/seismic risk, vulnerability and capacity profile for Karonga town

The study was carried out to understand the risks posed by earthquakes in Karonga based on roles and perception of stakeholders. Information was collected from several stakeholders who were found responding to earthquakes impacts in Karonga Town. The study found that several stakeholders, governmental and  non-governmental department and organisation operate in Karonga District to respond to hazards and disasters that occur in the district however most of these stakeholders concentrate their activities in rural areas than the town despite having the town experiencing greater impacts from earthquake hazards. The study also found that people of Karonga are aware of earthquakes and how they can avoid their impacts however their economic status fail them from developing infrastructure that can help them to avoid or recover quickly from the impacts of earthquake disasters. It is therefore concluded that the people of Karonga town are vulnerable to earthquake hazards due to limited capacity to develop appropriate infrastructure that can survive seismic hazards.Key words: Earthquake, seismic, risk, vulnerability, capacity

Big Data Analytics on Cloud: challenges, techniques and technologies

These days it is known that Big Data Analytics is taking a huge attention from researchers and also from business. We all are witness of the data growth that every institution, company or even individuals store in order to use them in the future. There is a big potential to extract useful data from this Big Data that is stored usually in Cloud because sometimes there is not enough local space to store big amounts of data. There is a huge number of sectors where Big Data can be helpful including economic and business activities, public administration, national security, scientific researches in many areas, etc. This data in order to be used must get processed, usually by using Big Data Analytics Techniques. It is for sure that the future of business and technology will be relied on Big Data Analytics. This paper aims to show how big data is analyzed especially when it is deployed on cloud as well as the challenges, techniques and technologies that are used and can be used, in order to analyze Big Data on Cloud. We discuss and implement different methodologies of Big Data Analytics on Cloud

Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

The paper examines young consumers’ responses towards nutritional labeling, it’s information content and the importance of the functional characteristics of these labels as perceived by young consumers in making informed purchase decisions through personal interviews of 220 respondents using a structured questionnaire. Factor analysis was performed to identify the underlying dimensions among a set of nutritional labeling parameters using principal component analysis. Based on factor analysis, ten factors emerged. Regression analysis and t test indicated that, out the ten factors, only three factors namely ‘Nutritional Belief’, ‘Storage instruction & Information overload’, and ‘Exercise & Nutrition’ were significant. These factors were mainly inclined outside the purview of nutritional labeling purchase influence .It was thus concluded that nutritional labeling had less influence in purchase decisions as far as young consumers were considered. Findings of the study give practical insights on food labeling issues for the food processors and policy makers

Unwrapping the Cosmetic Package: A Discriminant Analysis Approach

Packaging which is often called as the ‘silent salesman’ is an important component of marketing. Today the importance of packaging has risen to such an extent that product packaging is rightly called as the fifth ‘P’ of marketing mix. Cosmetics are products which are utilized by a large number of people. The present study examines the discriminating power of five selected cosmetics packaging variables namely ‘picture’, ‘colour’, ‘size’, ‘shape’ and ‘material’ amidst those who purchased cosmetics based on these packaging variables and for those who purchased cosmetics not based on these packaging variables. Discriminant analysis showed that only two variables namely ‘Colour’ (.706) and ‘Shape’ (– .527) were good predictors. Variables ‘Picture’, ‘size’ and ‘material’ were considered as poor predictors as far as the student communities were considered. The cross validated classification showed that out of the 240 samples drawn, 91.8% of the cases were correctly classified. &nbsp

Cyber attack against E-Albania and its social, economic and strategic effects

PURPOSE: During last years, even because of pandemic situation caused by covid-19 virus, in Albania most of governmental public services for citizens, businesses and other customers were offered in an electronic way by creating a national database (e-Albania), offering more than 2200 services. As this electronic system was newly implemented, time after time it was attacked from hackers in different sectors of services, causing the interruption of service for hours, downloading all the confidential information and publishing them. After several partial attacks, in July 2022 came the general attack of the whole system, which black out the system and services for several days. Cyber actors - identifying as “HomeLand Justice” - launched a destructive cyber-attack against e-Albania which rendered websites and services unavailable. An investigation indicates cyber actors acquired initial access to the victim’s network approximately 14 months before launching the destructive cyber-attack, which included a ransomware-style file encryptor and disk wiping malware. The actors maintained continuous network access for approximately a year, periodically accessing and exfiltrating e-mail content. From late July to mid-August 2022, social media accounts associated with HomeLand Justice demonstrated a repeated pattern of advertising Albanian Government information for release, posting a poll asking respondents to select the government information to be released by HomeLand Justice, and then releasing that information - either in a .zip file or a video of a screen recording with the documents shown. This cyber-attack creates social problems, economical loss and influenced negatively in the reputation of e-Albania and damage as well strategically the country and development of this sector in the future.METHODOLOGY: We have monitored the system and the attack, and we continue to do this. We analyze and synthesis the data collected, to come to conclusions and recommendations needed for the future. All the data which we have used are open for public, and mostly are primary data. The research method combines both quantitative and qualitative methods, but it is closer with qualitative method, as far as there in not enough data for using e pure quantitative analysis. We have used mostly the descriptive method.RESULTS/FINDINGS: Improving essentially the cyber infrastructure to avoid in the future such attacks with high social, economic and strategical cost.CONCLUSIONS: In the institution there was not a team for Cyber Security Monitoring the system, so called SOC (Security Operation Center), who controls in the real time all the logins. It was missing as well so called “Identifying Behavior”. There was not e separation of active directory, in physic machines and virtual machines, they were altogether. As the administrator had Full Right Privilege, the hacker doesn’t need to create a Privilege Escalation Vertical, so he easily took all the right of Admin.ORIGINALITY AND PRACTICAL IMPLICATIONS: The paper is original; it has not been previously published and it is not under consideration by any other publisher. The originality of the method stands in the fact that it is the first case in the world in information age, that a country (a whole electronic system, e-Albania), face a such complex, well organized and hard cyber-attack, which collapse the system for several days. All the data are authentic ones.peer-reviewe

Social Marketing Plan to Decrease the COVID-19 Vaccine Hesitancy among Senior Citizens in Rural India

Social marketing is a set of activities aimed at changing people’s behavior for good. COVID-19 vaccine hesitancy is a significant concern in rural India. This article introduces a comprehensive social marketing plan to address this social issue among senior citizens of rural India. The model described in the study uses social marketing principles and practices such as environmental analysis, STP strategies, strategies for formulating behavioral objectives and goals, examining the barriers, benefits, competitions, and influential others, strategies for integrated marketing mix, evaluation and monitoring strategies, strategies for establishing budgets, raising funds and implementation plan. The plan’s objective may help the professionals to develop an action plan to counter vaccine hesitancy