2 research outputs found
STRATEGI KOMUNIKASI PEMASARAN 10 DESTINASI PARIWISATA PRIORITAS āBALI BARUā DI KEMENTERIAN PARIWISATA REPUBLIK INDONESIA
Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia terkait dalam mempromosikan 10 Destinasi Pariwisata Prioritas, berdasarkan teori strategi humas Elvinaro Ardianto dan strategi komunikasi pemasaran pariwisata Burhan Bungin. Penelitian ini menggunakan penelitian deskriptif kualitatif dengan metode penelitian studi kasus, dilengkapi dengan wawancara mendalam kepada narasumber menggunakan teknik triangulasi sumber. Hasil penelitian ini membahas menganai strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia dalam mempromosikan 10 Destinasi Pariwisata Prioritas kepada wisatawan mancanegara dari strategi humas yaitu Publikasi, Event, dan News. Selain itu juga ada strategi pull dimana strategi ini menggunakan kampanye Explore Futher Wonderful IndonesiaĀ melalui media elektronik, cetak, dan media sosial, untuk strategi push Ā dimana strategi ini Kementerian Pariwisata menerbitkan brosur, booklet, leaflet, dan calendar of event. Dari hasil penelitian, bahwa pelaksanaan Asisten Deputi Strategi dan Komunikasi Pemasaran 1 dalam mempromosikan 10 Destinasi Pariwisata Prioritas sudah cukup baik, namun harus di tingkatkan
Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development
This proceeding contains articles on the various ideas of the academic community presented at The 3rd International Conference on Community Engagement and Education for Sustainable Development (ICCEESD 2022) organized by the Universitas Gadjah Mada, Indonesia on 7th-8th December 2022.Ā ICCEESD is a biannual forum for sharing, benchmarking, and discussing HEIās activities in developing Education for Sustainable Development towards community engagement. Education for Sustainability as a teaching strategy for resolving community challenges through formal, informal, or non-formal education is expected to benefit from various community service best practices by academics, researchers, and students. The 3rd ICCEESD has āStrengthening Education for Sustainability Towards Better Community Engagementā as its theme this year. It is expected that the 3rd ICCEESD will provide a forum for the presenters and participants to exchange best practices, policies, and conceptual implementation of Education for Sustainability towards better community engagement and explore ideas to address community needs.Ā
Conference Title:Ā 3rd International Conference on Community Engagement and Education for Sustainable DevelopmentConference Theme:Ā Strengthening Education for Sustainability Towards Better Community EngagementConference Acronyms:Ā ICCEESD 2022Conference Date: 7th-8th December 2022Conference Location: Grand Rohan Jogja Yogyakarta, IndonesiaConference Organizer: Universitas Gadjah Mada, Indonesi