L'américanisation de la France (1945-1970)

Je présente ici mon projet d'étude concernant l'américanisation de la France pendant les années 1950 et 1960. Mes travaux s'inscrivent dans le cadre d'une recherche plus large sur le problème de « l'américanisation globale ». Un groupe de chercheurs américains, européens et japonais a commencé à analyser ce phénomène, dans sa dimension internationale. Dans cette optique, l'américanisation constitue un changement économique, social et culturel à l'échelle du monde, qui est devenu l'une des car..

Observing America: what mass-observation reveals about British views of the USA

Since its foundation in 1937, the social research organisation Mass-Observation has systematically documented the opinions of a British public experiencing profound societal change. This includes the most extensive data available on grassroots attitudes towards the USA, from the outbreak of the Second World War to the final phase of the Cold War. Most of the scholarship on Anglo-American relations focuses on the political and diplomatic elites of Britain and the USA. The extent to which their interaction reflected and reinforced public opinion is seldom considered. This article uses the Mass-Observation archive to situate elite interaction within the broader context of public opinion. In so doing, it assesses the extent to which British political leaders have in their dealings with the USA represented the views of the electorate they serve

Learning to Love McDonald's, Coca-cola, and Disneyland Paris

Have the French been Americanized? Even the casual American tourist in Paris must notice McDonald's Golden Arches. Baskin-Robbins ice cream parlors, Gap stores, Calvin Klein boutiques, cinema marquees advertising the latest Hollywood movies, and teenagers wearing Yankee baseball caps. But what does the presence of so many American products mean? </jats:p