Försäljningskanalernas betydelse för konsumentens relation till premiumvarumärken

Syfte: Syftet med studien är att öka förståelsen för hur konsumenters preferenser av försäljningskanaler reflekteras av deras relation till premiumvarumärken vilken vidare medieras via deras identitetsskapande. Metod: Denna studie har hermeneutik som utgångspunkt och har använt en kvalitativ metod med abduktiv ansats för att kunna kombinera befintliga teorier med insamlad empiri. Teoretiska perspektiv: Den teoretiska ramen för studien består av teorier inom områdena varumärkesrelationer, identitet och försäljningskanaler. Empiri: Studien består av 15 kvalitativa semistrukturerade intervjuer med konsumenter. En överblick av empirin presenteras i tabellformat och sedan används citat för att driva analysen framåt. Slutsats: Slutsatsen som kan dras utifrån studien är att de relationer som konsumenten skapar har visat sig bero på den identitet som denne vill förmedla till den sociala omgivningen. Konsumenters relationer till premiumvarumärken har även visat sig spela en stor roll i deras val av försäljningskanaler och försäljningskanalerna har på olika sätt visat sig vara betydelsefulla i skapandet av en relation

Konsten att anpassa sin affärsmodell efter den offentliga sektorn

Syfte: Studiens syfte är att öka förståelsen för hur man som leverantör kan agera på en offentlig marknad genom att anpassa sin affärsmodell efter kundens inköpsprocesser. Metod: Genom en kvalitativ studie med inslag av både deduktiv och induktiv karaktär genomfördes semi-strukturerade intervjuer med personer på olika nivåer i inköpsprocessen i den offentliga sektorn. Urvalsramen för studien är vården i Region Skåne. Det insamlade empiriska materialet analyserades med hjälp av affärsmodellen. Teoretiska perspektiv: Affärsmodellen är en övergripande modell som inkluderar ett företags kunder, konkurrenter med mera för att beskriva hur ett företag skapar, levererar och fångar värde (Teece, 2010). Olika teorier om affärsmodellen har tagits upp men studien utgår från Hedman och Kallings (2002) sju komponenter som deras affärsmodell består av vilka är kunder, konkurrenter, erbjudande, aktiviteter och organisation, resurser och kompetenser, faktormarknad och leverantörer och ledningsprocesser. Empiri: Vårdbranschen är en av de största delarna i den offentliga sektorn och det sker ständigt nya inköp i denna. Olika perspektiv på inköp har inkluderats för att ta reda på hur man som leverantör kan anpassa sig till den offentliga vården. Personer har intervjuats från högst beslutsfattande inom regionen till operativ nivå och avslutningsvis intervjuat en branschorganisation som fått representera leverantörers perspektiv. Resultat: Studien har resulterat i ett antal rekommendationer för hur en leverantör kan anpassa sin affärsmodell till den offentliga sektorn för att öka sin lönsamhet

Search for dark matter produced in association with bottom or top quarks in √s = 13 TeV pp collisions with the ATLAS detector

A search for weakly interacting massive particle dark matter produced in association with bottom or top quarks is presented. Final states containing third-generation quarks and miss- ing transverse momentum are considered. The analysis uses 36.1 fb−1 of proton–proton collision data recorded by the ATLAS experiment at √s = 13 TeV in 2015 and 2016. No significant excess of events above the estimated backgrounds is observed. The results are in- terpreted in the framework of simplified models of spin-0 dark-matter mediators. For colour- neutral spin-0 mediators produced in association with top quarks and decaying into a pair of dark-matter particles, mediator masses below 50 GeV are excluded assuming a dark-matter candidate mass of 1 GeV and unitary couplings. For scalar and pseudoscalar mediators produced in association with bottom quarks, the search sets limits on the production cross- section of 300 times the predicted rate for mediators with masses between 10 and 50 GeV and assuming a dark-matter mass of 1 GeV and unitary coupling. Constraints on colour- charged scalar simplified models are also presented. Assuming a dark-matter particle mass of 35 GeV, mediator particles with mass below 1.1 TeV are excluded for couplings yielding a dark-matter relic density consistent with measurements

Measurement of the B0s→μ+μ− Branching Fraction and Effective Lifetime and Search for B0→μ+μ− Decays

A search for the rare decays Bs0→μ+μ- and B0→μ+μ- is performed at the LHCb experiment using data collected in pp collisions corresponding to a total integrated luminosity of 4.4  fb-1. An excess of Bs0→μ+μ- decays is observed with a significance of 7.8 standard deviations, representing the first observation of this decay in a single experiment. The branching fraction is measured to be B(Bs0→μ+μ-)=(3.0±0.6-0.2+0.3)×10-9, where the first uncertainty is statistical and the second systematic. The first measurement of the Bs0→μ+μ- effective lifetime, τ(Bs0→μ+μ-)=2.04±0.44±0.05  ps, is reported. No significant excess of B0→μ+μ- decays is found, and a 95% confidence level upper limit, B(B0→μ+μ-)<3.4×10-10, is determined. All results are in agreement with the standard model expectations.A search for the rare decays $B^0_s\to\mu^+\mu^-$ and $B^0\to\mu^+\mu^-$ is performed at the LHCb experiment using data collected in $pp$ collisions corresponding to a total integrated luminosity of 4.4 fb$^{-1}$. An excess of $B^0_s\to\mu^+\mu^-$ decays is observed with a significance of 7.8 standard deviations, representing the first observation of this decay in a single experiment. The branching fraction is measured to be ${\cal B}(B^0_s\to\mu^+\mu^-)=\left(3.0\pm 0.6^{+0.3}_{-0.2}\right)\times 10^{-9}$, where the first uncertainty is statistical and the second systematic. The first measurement of the $B^0_s\to\mu^+\mu^-$ effective lifetime, $\tau(B^0_s\to\mu^+\mu^-)=2.04\pm 0.44\pm 0.05$ ps, is reported. No significant excess of $B^0\to\mu^+\mu^-$ decays is found and a 95 % confidence level upper limit, ${\cal B}(B^0\to\mu^+\mu^-)<3.4\times 10^{-10}$, is determined. All results are in agreement with the Standard Model expectations

Factors Associated with Revision Surgery after Internal Fixation of Hip Fractures

Background: Femoral neck fractures are associated with high rates of revision surgery after management with internal fixation. Using data from the Fixation using Alternative Implants for the Treatment of Hip fractures (FAITH) trial evaluating methods of internal fixation in patients with femoral neck fractures, we investigated associations between baseline and surgical factors and the need for revision surgery to promote healing, relieve pain, treat infection or improve function over 24 months postsurgery. Additionally, we investigated factors associated with (1) hardware removal and (2) implant exchange from cancellous screws (CS) or sliding hip screw (SHS) to total hip arthroplasty, hemiarthroplasty, or another internal fixation device. Methods: We identified 15 potential factors a priori that may be associated with revision surgery, 7 with hardware removal, and 14 with implant exchange. We used multivariable Cox proportional hazards analyses in our investigation. Results: Factors associated with increased risk of revision surgery included: female sex, [hazard ratio (HR) 1.79, 95% confidence interval (CI) 1.25-2.50; P = 0.001], higher body mass index (fo

Reducing the environmental impact of surgery on a global scale: systematic review and co-prioritization with healthcare workers in 132 countries

Abstract Background Healthcare cannot achieve net-zero carbon without addressing operating theatres. The aim of this study was to prioritize feasible interventions to reduce the environmental impact of operating theatres. Methods This study adopted a four-phase Delphi consensus co-prioritization methodology. In phase 1, a systematic review of published interventions and global consultation of perioperative healthcare professionals were used to longlist interventions. In phase 2, iterative thematic analysis consolidated comparable interventions into a shortlist. In phase 3, the shortlist was co-prioritized based on patient and clinician views on acceptability, feasibility, and safety. In phase 4, ranked lists of interventions were presented by their relevance to high-income countries and low–middle-income countries. Results In phase 1, 43 interventions were identified, which had low uptake in practice according to 3042 professionals globally. In phase 2, a shortlist of 15 intervention domains was generated. In phase 3, interventions were deemed acceptable for more than 90 per cent of patients except for reducing general anaesthesia (84 per cent) and re-sterilization of ‘single-use’ consumables (86 per cent). In phase 4, the top three shortlisted interventions for high-income countries were: introducing recycling; reducing use of anaesthetic gases; and appropriate clinical waste processing. In phase 4, the top three shortlisted interventions for low–middle-income countries were: introducing reusable surgical devices; reducing use of consumables; and reducing the use of general anaesthesia. Conclusion This is a step toward environmentally sustainable operating environments with actionable interventions applicable to both high– and low–middle–income countries