38 research outputs found
Brand play and brand attack by artists:Effects of non-collaborative co-creation on the observer’s brand equity
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The PILI@Work Program: a translation of the diabetes prevention program to Native Hawaiian-serving worksites in Hawai‘i
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The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective
No full textLet's defend our brand!:A typology of response strategies to restore brand equity in non-collaborative brand co-creation
No full textCo-creation of corporate brand identity in B2B:The transformation of the technology brand Ottobock
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