Badanie preferencji konsumenckich na rynku produktów pszczelich. Część 2. Produkty pszczele

Survey of consumer preferences on bee product market. Part 2. Bee products. The aim of the work was to examine consumer preferences when choosing bee products. The research was conducted on the basis of the questionnaire presented in Part 1 of the article. Beeswax, propolis, bee bread were the bee products known to over half of the respondents. Education or work related to agriculture, animals and nutrition signifi cantly affected the knowledge of the properties of individual bee products. After learn ing the medicinal properties of bee products unknown to the respondents, 37.3% of them declared willingness to use inhalation with beehive air, 33.2% of royal jelly, 30.5% bee pollen and honey, 25.5% bee venom, 17.6 propolis, and 15.6% beeswax

Badanie preferencji konsumenckich na rynku produktów pszczelich. Część 1. Miód

Survey of consumer preferences on the bee product market. Part 1. Honey. The survey concerning the market consumer preferences of bee products was based on the internet anonymous questionnaire (517 persons). Over 95% of respondents declared honey consumption. More men than women eat honey. The quantity and frequency of honey use increases with age. As many as 70% of respondents sweeten using honey. The respondents choosing honey follow mainly the taste, individual properties of type of honeys, availability, price and appearance. Respondents the most willingly consume honey coming from Poland, and more than half of the respondents buy honey directly from a beekeeper. The most preferred are multi-fl ower, lime, acacia, buckwheat, honeydew and rapeseed honeys. A defi nitely higher percentage of respondents working in the sectors related to agriculture ate buckwheat, heather and dandelion honeys