Keys to success for the advertising media management business on the sky train routes in Thailand

Enhancing the potential of the advertising media management business entrepreneurs enables them to be successful in their businesses on the sky train routes. At present, there are a total of 5 sky train lines and 113 stations in service, covering a distance of more than 157 kilometers. With this reason, advertising media used for the promotion of products and services are displayed both inside the train stations and in the trains in order to create awareness among consumers to make a purchasing decision. At present, the competition of this type of business is very high. Advertising media management business has not been able to adapt and differentiate itself from its competitors nor create its competitive advantage, resulting in its inability to respond to the needs of the customers who travel on the sky trains in Thailand. The objectives of this research were to: 1) study levels of personal norms, purchasing decision, co-branding with customers through social commerce tools, advertising strategies, social support, innovations for trust building, and the success of the advertising media management business on the sky train routes in Thailan

Effect of the inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand

The objective of this study is to check the Effect of the Inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand. The study aims to discover the ways that are affecting community-based tourism to promote the tourism sector in Thailand. It was identified that the tourism sector in Phatthalung, Thailand is facing a crisis from the perceptive of community-based tourism. This study is based on the stratified sampling method in which the data was collected from the diverse respondents on the Likert scale five-point questionnaire to get the results. The study concludes that there is an important role of innovation life management, participation of the employees in the organization, and the leadership qualities of the managerial staff to improve the community-based tourism in Phatthalung, Thailand. This study is significant because it carries critical theoretical as well as practical implications for the community-based tourism business sector to improve the business performance and lead the organization in a prosperous way