Designing organizations in the CCI

Drastic cuts in government budgets will force cultural organizations to reconsider their position by initiating internal discussions on how to avert the risk of these cuts. In order to avoid gradual withering of their proposition, cultural organizations will increasingly search for new organizational constellations with new business models. Converting the cultural organization into a hybrid organization combining cultural as well as business values, is one of the options and a major challenge. There seems to be pressure on preserving the cultural values that belong to the artistic core. This paper investigates the application of the IDER-model, that combines design thinking and design related implementation theories that take the potential conflicting value systems into account as well as a focus on the subsequent realization of associated organizational changes. An additional challenge is to realize the new structure in a way that it stays flexible as were it of a prototypical nature. Based on this theoretical discussion the paper proposes an agenda for future research to generalise our findings. The model explicated in the paper relates to the fundamental choices underlying the adaption to external changes through hybridization.Product Innovation ManagementIndustrial Design Engineerin