USER SATISFACTION WITH LEARNING MANAGEMENT SYSTEM (LMS): A CASE OF ASSUMPTION UNIVERSITY

As times are changing. Technology integration becomes challenging and also progressively harder to replace. This bring changes to teachers’ instructional roles in the classroom. Rather than using technology for its sake, the university can develop a vision of how technology can improve teaching and learning. eLearning can be used to promote the professional development opportunities, it is offering possibilities of convenience, accessibility, and personalization. With technology becoming more affordable, it’s really no surprise that eLearning becomes comparative and competitive tool. The objective of this research is to implement teaching and learning process with the purpose to understand how LMS (Learning Management System) supports leaning process. The research is comprised of 2 phases. The first phase of the research involved a qualitative study by searching some related documentary data to the study. The second phase of research, a quantitative method was undertaken; three hundred and seventy-five questionnaires were distributed to respondents. The results from the qualitative survey suggested that the university should put more focus on the needs of users and thereby improve user satisfaction and the findings from a quantitative method point out the strong relationship between management information system (MIS) quality towards user satisfaction as well as perceived importance of the IT attributes of IT applications provided by the university. Furthermore, the results also contribute to our knowledge by providing support the contention that user satisfaction depends on LMS quality that means the quality of management information system has an influence on user satisfaction. A user who has perceived better LMS quality is more satisfied with IT applications provided by his or her institution

Quality of Management and Digital Learning Platform in Higher Educational Institution During COVID-19

The outbreak of COVID-19 raised significant disruption across many industries, including education, forcing organizations to modify their operations in order to stay in business. Technology has become an important tool and the rise of digital learning platforms has brought new perspectives to a range of companies. Education institutes have been forced to implement a wide range of digital platforms in order to support their learners, teachers, educators, and other staff members. The objective of this study was to help higher educational institutions to maintain their competitive advantages during the crisis by improving understanding of the incentives and barriers in relation to employing the most cost-effective approaches to providing a quality service and quality education for all learners during the pandemic. The findings reveal that the dimensions of information, system, and service quality, were found to be significant predictors of varied levels of user satisfaction. This means that overall quality management has a significant impact on user satisfaction. Analysis and implications of the findings are discussed.&nbsp

Importance-Performance Analysis on Information Technology Applications in Higher Educational Institutions in Thailand

This study aims at determining the attributes of information technology that significantly affect user satisfaction in institutions of higher education. A qualitative survey suggested that such institutions should work on improving management information system (MIS) quality and put more focus on the needs of users as a means of improving their satisfaction. A quantitative component indicated the existence of a strong relationship between the quality of MIS related to user satisfaction and the perceived importance of the IT attributes of IT applications provided by Higher Educational Institutions. Furthermore, the study also suggests practical uses of its model as a comparative tool for the organizational management of user satisfaction

The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand

A modified IPA model was used for a sample of students and staff of ten randomly selected Thai universities to investigate the importance of service attributes for service providers’ and student’s evaluation of services. The gap between importance and performance from both perspectives were also evaluated. The findings of this study will be applied to improve service quality in administrative departments of private universities in Thailand

Determinants Affecting Willingness Of Office Workers To Use Coffee Houses Services In Bangkok During Covid-19 Outbreak

The purpose of this study is to investigate the determinants influencing the willingness of office workers to use coffee houses services in Silom and Sathorn areas in Bangkok during the COVID-19 outbreak. The conceptual framework presented comprises variety seeking, desire for unique products, cosmopolitanism, personal innovativeness, product evaluation, behavioral intention impact willingness to use coffee house services. The sample (n = 490) was gathered from online questionnaires using convenience and snowball sampling techniques. The study employed the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) for the data analysis to confirm reliability, validity, goodness-of-fit of the model, and hypotheses. The findings revealed that variety seeking and personal innovativeness significantly impacted product evaluation and behavioral intention. In contrast, the desire for unique products and cosmopolitanism had no impact on product evaluation and behavioral intention. In addition, both product evaluation and behavioral intention also had a significant impact on the willingness to use coffee house services. Therefore, for practical implications, business owners and entrepreneurs could enhance product varieties to attract more customers for better sales revenue generation

Determinants of Undergraduates’ Continuance Intention and Actual Behavior to Play Mobile Games In Chongqing, China

Purpose: The widespread use of the Internet and the increasing of sophisticated production of online games have brought great changes to the life of college students. Consequently, this paper examines the determinants of undergraduate student’s continuance intention and actual behavior to play online mobile games in Chongqing, China. The conceptual framework proposes causal relationships between attitudes, utilitarian outcome expectations, hedonic outcome expectations, subjective norms, time constraint, continuance intentions and actual behavior. Research design, data and methods: Data were collected from 500 undergraduate students in Chongqing. Nonprobability sampling were employed, including judgmental sampling, quota sampling and convenience sampling. Before the data collection, the index of item-objective congruence (IOC) and Cronbach's Alpha were applied to approve validity and reliability. Structural equation model (SEM) and confirmatory factor analysis (CFA) were used for data analysis, including model fit, reliability and validity. Results: Attitude, utilitarian outcome expectation, hedonic outcome expectation, subjective norms, time constraints significantly influence continuance intention. Furthermore, the continuance intention has the strongest influence on the actual behavior of mobile games among students. Conclusions: All hypotheses were proved to be consistent with the research objectives. The results from this study will be useful for mobile game developers and marketers in formulating appropriate applications that will attract more consumers

FACTORS INFLUENCING CUSTOMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS CONSUMING DIETARY SUPPLEMENTS

The purpose of this study is to determine the key aspects that influence customer attitude towards dietary supplement and their behavioral intention to consume dietary supplements. The theory of planned behavior (TPB) is studied as the theoretical framework for this study with small adjustment to derive the conceptual framework. The sample data (n=402) were collected through online questionnaire using google forms. The researcher used convenience sampling method to pick the respondents. The data were analyzed through Structural equation model (SEM) to derive model fit and test the hypotheses. From all thefactors in the TPB model, Informational influence (Subjective norm) and Perceived behavioral control did not have a significant influence on attitude and behavioral intention of the consumer of dietary supplements. Attitude is the strongest influence in shaping behavioral intention of a consumer. However even though normative influence (Subjective norm) isn’t directly significant towards behavioral intention, it does have some indirect effect. The findings of the research showed that attitude about dietary supplements has the strongest influence toward behavioral intention. However even if Normative influence didn’t have a significant direct influence, it did have an indirect effect as normative influence is the strongest and only factor that influences their attitude. Hence when promoting dietary supplement companies should focus on building a strong and positive attitude about their product through favorable normative influence. This study uses TPB to investigate factors influencing Behavioral intention to consume dietary supplements in Bangkok, Thailand

Factors Impacting Student’s Behavioral Intention to Use Social Media Applications for Online Learning

Purpose: Social media applications are powerful learning tools for a new norm of online learning in this era. Therefore, this paper aims to investigate the impacting factors of students’ behavioral intention to use social media applications for online learning. The conceptual framework proposes the causal relationships between attitude, information quality, perceived ease of use, perceived usefulness, service quality, social influence, and behavioral intention. Research design, data, and methodology: A quantitative method was used to distribute questionnaires to 500 students. Nonprobability sampling was adopted by using judgmental sampling, stratified random sampling, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to analyze model fit, reliability, validity and hypotheses testing. Results: Social influence and attitude significantly impact behavioral intention. Furthermore, there are support relationships between perceived ease of use and perceived usefulness, and between service quality and perceived ease of use. Nevertheless, perceived ease of use and perceived usefulness have no significant impact on behavioral intention, and information quality has no significant impact on perceived ease of use. Conclusions: Social media apps developers and education managers should consider the importance of students’ behavioral intention to use social media applications for their effective online learning

Examining Factors Impacting Purchase Intention of 3D Cameras of Gen Y Customers In Chengdu, China

Purpose: In marketing studies, purchase intention is a key indicator for the product development, marketization and sales strategy. Therefore, this study aims to examining factors impacting purchase intention of 3D cameras of Generation Y customers in Chengdu, China. Research design, data and methodology: This quantitative research selects 500 consumers between the age of 25 and 40 years old who are living in Chengdu, China and have at least one year of experience with top three 3D camera brands. Sampling techniques are judgmental, quota and convenience samplings. Item Objective Congruence (IOC) Index validity test and Cronbach’s Alpha reliability test were approved before the data collection. SPSS and SPSS Amos statistical software were implemented for Confirmatory Factor Analysis (CFA), including factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. Structural Equation Model (SEM) was applied to test hypotheses. Results: Gen Y customers' purchase intention is significantly impacted by social influence, perceived quality, attitude, satisfaction, and trust. In addition, trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Conclusions: The findings contribute to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products

Enhancing Teachers’ AI Competencies through Artificial Intelligence of Things Professional Development Training

The rapid increase in new challenges of the combination of the Internet of Things (IoT) and artificial intelligence (AI), which are emerging technologies, can play a compelling role in prompting the development of artificial intelligence Internet of Things (AIoT). Therefore, the demand for AI competencies for everyone will increase. Educational institutes focus on encouraging AI education because the demand for AI-literate workers will increase in the industrial sector. However, teachers’ lack of AI knowledge is a significant barrier to AI education. Thus, developing the teacher’s AI competencies and educating them about how to use and teach students is critical. In this study, we proposed artificial intelligence of things professional development (AIoT-PD) training to prepare the AI competencies of teachers ready to teach. A quasi-experimental design with a two-day training workshop was conducted among 13 teachers to examine its impact on AI competencies, including AI knowledge, AI skill, and AI attitude. The quantitative data were collected via a pretest and posttest after the training activity, while qualitative data were collected via interviews. This study showed that teachers’ AI knowledge significantly improved. These findings revealed the AIoT training workshop’s effectiveness in enhancing teachers’ AI competencies, which can help them effectively teach students in AI education