24 research outputs found

    Competition and Combative Advertising: An Historical Analysis

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    Fred K. Beard (PhD, University of Oklahoma) is a professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. His research interests include comparative advertising, advertising humor, and advertising history. His work has appeared in the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, Journalism History, the Journal of Historical Research in Marketing, the Journal of Macromarketing, and the Journal of Marketing Communications, among others.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

    Orders is orders… aren’t they? Rule bending and rule breaking in the British Army

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    To be published in Ethnography, 2009In common with all professional armies, the British Army is a disciplined force. There is a sharply stratified rank structure and formal rules abound. There is a prima facie case therefore that when formal rules are broken or bent the individuals involved are taking part in acts of ‘resistance’ or ‘misbehaviour’ or ‘dissent’, implying a binary opposition of interests between junior and senior. However, in this article I seek to provide a more nuanced approach to identify a range of rule bending and rule breaking processes embedded in the organizational culture at unit level, through a small number of case studies. To assist in the process Goffman’s model of ‘underlife’ is adopted and extended for the British Army case, but only as a framework to assist in locating the observed events in the rich cultural milieu in which they take place. Viewed in this way, rule bending/breaking activity can be seen as complex and intricate events involving both those who break or bend the formal rules and the agents of authority in a continuing social process, part of the weft and warp of everyday life at regimental duty

    The officers' mess: an anthropology and history of the military interior

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    This chapter uses a model of British Army organisational culture and historical analysis to examine the nature of the ‘military interior’ – specifically the public rooms in the officers’ mess and the artefacts found within. The authors seek to combine their expertise to create a broader understanding of how military culture is lived out in this space, dynamically in terms of how the members treat the mess as both a domestic space and a focal point for performance of battalion and regimental identity, and statically as a place where artefacts – from regimental silver to pieces acquired on imperial campaigns – are displayed. By placing these artefacts in their historical mess settings, this chapter examines the various meanings that can be ascribed to them in this culturally distinct environment. These meanings may be associated with the nature of the military hierarchy; with the expression of mutual respect and affection towards present and past mess members; with operational performance and success; and with the identity of the battalion or regiment
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