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1 research outputs found
The role of marketing in facilitating the diffusion of microcomputers and “the information society”
Author
Abraham H. Maslow
Alvin Toffler
+26 more
Angeline Pantages
Charles Jonscher
Christopher H. Lovelock
Deborah C. Wise
Douglass K. Hawes
John M. Rathmell
John Naisbitt
John Naisbitt
Joseph N. Pelton
Kevin Anderson
Kimberly S. DeMeno
Marc Uri Porat
Mark Lewyn
Marshall McLuhan
Michael Moody
Philip Bluman
Philip Kotler
Philip Kotler
Roger Ricklefs
Roland S. Vaile
Royal Bank of Canada
W. Earl Sasser
W. Russell Neuman
William F. O’Dell
William R. King
Yoneji Masuda
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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