1 research outputs found
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
- Author
- Abhijit Biswas
- Akshay Rao
- Alina Sorescu
- Arnold Zellner
- Barbara Lafferty
- Bobby Calder
- C. Moreau
- Chingching Chang
- Chuan-Fong Shih
- Claes Fornell
- Curt Haugtvedt
- David Henard
- David Midgley
- David Szymanski
- Elizabeth Cowley
- Elizabeth Fuhrman
- Eric Berggren
- Everett Rogers
- Fiona White
- Frank Fu
- Frank Q. Fu
- Fred Davis
- G. Cooper
- Gilbert Churchill Jr
- Glen Urban
- Guangping Wang
- Herjorn Nysveen
- Hubert Gatignon
- Icek Ajzen
- Icek Ajzen
- Ida Berger
- James Anderson
- James Bettman
- James Bettman
- Jerry Wind
- John Cacioppo
- John Shipman
- Joseph Alba
- Jum Nunnally
- Jyh-Shen Chiou
- Karen Machleit
- Katrijn Gielens
- Kelly Cowart
- Kelly Tian
- Kevin Ford
- Kieren Mathieson
- Larry Hatcher
- Leisa Flynn
- Leona Aiken
- Lien-Ti Bei
- M. Blair
- Martin Fishbein
- Martin Fishbein
- Maryon King
- Meera Venkatraman
- Michael Morris
- Michael T. Elliott
- Michal Herzenstein
- Mike Duff
- Mohammadali Zolfagharion
- Nukhet Harmancioglu
- Philip Podsakoff
- Prashant Malaviya
- Qing Wang
- Raquel Castano
- Reuben Baron
- Richard Bagozzi
- Richard Lutz
- Richard Petty
- Richard Petty
- Robert Abelson
- Robert Mittelstaedt
- Ronald Jelinek
- Ruud Frambach
- Scott MacKenzie
- Shalom Schwartz
- Shin-Chieh Chuang
- Shirley Taylor
- Subin Im
- Subin Im
- Vish Krishnan
- Yuhong Wu
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study