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2 research outputs found
INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
Author
Aliouche E.
Alon I.
+71Ā more
Alon I.
Alon I.
Alon I.
Alon I.
Altinay L.
Arbaugh J.
Aydin N.
Baker B.
Bordonaba M.
Borini F.
Borini F.
Brickley J.
Castrogiovanni G.
Castrogiovanni G.
Chen H.
Choo S.
Chow L.
Chu L.
Clarkin J.
Combs J.
Combs J. G.
Cuervo-Cazurra A.
Dant R.
Dant R.
Declercq D.
Delios A.
Elango B.
Eren-Erdogmus I.
FELIPE MENDES BORINI
Felstead A.
Fladmoe-Lindquist K.
Flannery J.
Gallini N.
Gigliotti B.
Hackett D.
Hadjimarcou J.
Hoffman R.
Holt D.
Jensen M.
Johanson J.
Khanna T.
Khauaja D.
Koza K.
Lafontaine F.
Macedo T.
Mariz-PĆ©rez R.
Mathewson G.
Melo P.
Melo P.
MOACIR DE MIRANDA OLIVEIRA JR
Oviatt B.
PEDRO LUCAS DE RESENDE MELO
Perrigot R.
Petersen B.
Pizanti I.
Prasad S.
Quinn B.
Ribeiro F.
Rivas R.
RONALDO COUTO PARENTE
Sadi M.
Shane S.
Shane S.
Shane S.
Shane S.
Shane S.
Stanworth J.
Steenkamp J.
Sull D.
Weaven S.
Welsh H.
Publication venue
'FapUNIFESP (SciELO)'
Publication date
Field of study
Full text link
Crossref
Country Brand Identity: An Exploratory Study about the Brazil Brand with American Travel Agencies
Author
Aaker D. A.
Anholt S.
+15Ā more
Anholt S.
Ekinci Y.
Embratur
Flick U.
Hair J. F.
Jaffe E. D.
Kapferer J.
Khauaja D. M. R.
Kotler P.
Kotler P.
Moilanen T.
Pike S.
PĆ©rez-Nebra A. R.
Shimp T. A.
Wheeler A.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref