A study to determine the number and types of decisions made by one head nurse in relation to the functional areas of nursing service administration.

Thesis (M.S.)--Boston Universit

Indigenous Intellectual Property Rights: Ethical Insights for Marketers

Present copyright laws do not protect Indigenous intellectual property (IIP) sufficiently. Indigenous cultural artefacts, myths, designs and songs (among other aspects) are often free to be exploited by marketers for business\u27 gain. Use of IIP by marketers is legal as intellectual property protection is based on the lifetime of the person who has put the IP in tangible form. However, Indigenous groups often view ownership in a very different light, seeing aspects of their culture as being owned by the group in perpetuity. Misuse of their cultural heritage by marketers in products often denies the Indigenous group a monetary benefit from their use and is frequently disrespectful. This article discusses ethical insights that might shed moral weight on this issue

Cycling Through: Paths Libraries Take to Marketing Electronic Resources

This study explores the marketing of electronic resources in libraries, investigating how libraries determine the effectiveness of their marketing campaigns, looking for evidence that they have a marketing plan in mind when they embark on a campaign, and finding out if libraries have sufficient measures in place to move successfully through a cycle of marketing. This paper reports on the results of a content analysis of the published literature in the field of library and information science about the marketing of electronic resources. The author uses the components of a typical marketing plan to guide the analysis, giving special consideration to the evaluation of marketing efforts

Collaborative Marketing for Electronic Resources

Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?” Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012. Findings. Based on the data gathered as the result of the project we hope to determine if college and universities working together and sharing data can help to define “best practices” in marketing of electronic resources using a collaborative model. Originality. The literature in the area of marketing of electronic resources in libraries is sparse, and as a result we cannot easily determine a path for successful marketing of our resources. This project proposes a model to quickly educate and gather data to begin building best practices in the area of marketing electronic resources

Collaborative Marketing for Electronic Resources

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing plans for electronic resources, it is clear that libraries do not successfully plan for marketing so that the process gains them actionable knowledge for further marketing efforts. The analyses find that libraries do not choose appropriate strategies for their stated marketing goals and do not correctly measure the strategies, which leaves them unable to assess their efforts; without a clear understanding if their marketing campaigns have been successes or failures libraries are not positioned to move forward in new marketing cycles. Libraries understand the need to market yet fail to develop a plan to do so. The literature suggests that this is due to marketing not being a priority and librarians not knowing how to design a marketing plan. This poster proposes a model for a national distributed project to develop marketing plans for electronic resources while collaboratively building benchmarks for the marketing of electronic resources in college and university settings

What are we really doing to market electronic resources?

Purpose: This research identifies which marketing activities libraries are using to promote electronic resources and examines how libraries are measuring the successes or failures of their marketing plans. Methodology: This research analyzes the literature published in library science on marketing techniques for electronic resources in use at libraries; the corpus is composed of 24 documents published from 1994-2009. The literature is qualitatively analyzed to determine the techniques in use, the libraries’ goals, targeted groups, budgets, and assessments of their marketing plans. Findings: Thirty-eight unique marketing techniques were discovered in the 24 documents consulted for this research. The four most popular techniques were patron training in a group setting, flyers/brochures, emails to patrons, and surveys. Libraries were generally unclear about stating the goals for their marketing plans but were able to easily identify the target of their marketing efforts. Budgeting was inconsistent among libraries included in this research; nine libraries reported having either no budget for marketing or did not mention budgeting in the article. Assessment was the weakest part of the marketing plans, with four libraries not documenting an awareness of the need for assessment and seven libraries noting an understanding of the need to evaluate their plan but unsure how to do so. Value: Based on this analysis it is clear that as libraries engage in marketing activities they should make themselves aware of general principles before beginning their plan. Special focus should be given to selecting activities that match the goals of the marketing plan and choosing an appropriate evaluation technique before beginning the marketing activities

The Evolution of the Personal Networks of Novice Librarian Researchers

This article describes for the first time the composition and structure of the personal networks of novice librarian researchers. We used social network analysis to observe if participating in the Institute for Research Design in Librarianship (IRDL) affected the development of the librarians’ personal networks and how the networks changed over the course of one year. Four times during the year, we used EgoWeb 2.0, open-source software for social network analysis, to gather the data used in the study. We found that the size of the research networks of the participants dramatically increased after the IRDL summer workshop and continued to evolve over the yearlong program

Academic Librarian Research: A Survey of Attitudes, Involvement, and Perceived Capabilities

This article reports on the development and results of a recent survey of academic librarians about their attitudes, involvement, and perceived capabilities using and engaging in primary research. The purpose of the survey was to inform the development of a continuing education program in research design. It updates earlier studies of academic librarian research; with the introduction of a confidence scale, it also contributes new insights regarding how prepared librarians believe themselves to be with regard to conducting research. The authors found that confidence in one’s ability to perform the discrete steps in the research process is a statistically significant predictor of a librarian conducting research and disseminating the results. The analysis of the responses to the confidence scale and other survey questions suggests several paths for future research about academic librarians and their research agendas

A Model Research Methods Training Program: Implications for the Curriculum

The majority of academic librarians in the US are employed by their insti-tutions either on tenure track, similar to teaching faculty, or they have some form of status that requires them to conduct and share the results of research to receive annual salary increases, achieve tenure or continuing employment, and/or gain promotion or enhanced ranking. Research published during the past two decades, however, confirms that most academic librarians enter the profession perceiving themselves to be unprepared for conducting research. To address deficiencies and alleviate anxieties surrounding research, the authors created a continuing educa-tion program for novice academic librarian researchers, the Institute for Research Design in Librarianship (IRDL). The program was based on Albert Bandura’s theory of self-efficacy and was designed to instill participants with confidence in their ability to conduct research through mastery experience, verbal encouragement, and vicarious learning. IRDL proved to be an effective way for librarians to gain knowledge about research methods, receive timely feedback on research projects through mentoring and peer support, and become part of a research community. The majority entered the program feeling tentative about their roles as research-ers and emerged as more confident researchers. Master’s students would benefit from revisions to the LIS curriculum that would better prepare them for becoming librarian-researcher

The Big Picture: A Holistic Viewpoint of E-book Acquisitions

Description of the session. This presentation details the complete process map of e-book acquisitions at Loyola Marymount University‘s William H. Hannon Library. In this presentation, we extend and update the model used by Beisler & Kurt (2012) for current workflow considerations. In particular, we will highlight an expansion of the paths that an e-book can take, discuss the improvement of discoverability through cataloging services and review, and look at quality control techniques such as access and link checking. Objective of the session. While most literature focuses on certain aspects of e-book workflow, this presentation attempts to portray a holistic viewpoint of e-book acquisitions. By capturing the complexities of the process and visualizing it from the perspective of the big picture, it serves as a guide when writing more detailed procedures, helps us recognize appropriate staffing to perform a task, and it shows how different people interact with one another as part of the process. What attendees can expect to learn. Attendees will engage with a complete workflow procedure for the different paths of e-book acquisitions. By attending this presentation, participants may identify a component of this workflow they could implement at their own institutions to improve user satisfaction with e-books. Through audience participation, we hope to create a wider discussion to learn what others in the room are doing with their own e-book acquisitions workflow