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12 research outputs found

Endurance of Advertising-Evoked Brand Image Beliefs in the Face of Product Trial

Author: Crawford Merle
Kempf Deanna S.
Mauser G. A.
McQuarrie Edward F.
Renata De Marchi
Schultz Donald E.
Ulrich R. Orth
Publication venue: 'The Haworth Press'
Publication date
Field of study

The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books

Author: Albert Caruana
Audi R.
Bagwell Kyle
Cox Donald F
Hsiu‐Yuan Tsao
Kempf Deanna S
Leyland F. Pitt
Olson Jerry C
Olson Jerry C
Publication venue: 'Emerald'
Publication date
Field of study

The Effects of Right-Wing Populist Communication on Emotions and Cognitions toward Immigrants

Author: Anne Schulz
Christian Schemer
Dominique S. Wirz
Eagly Alice H.
Engesser Sven
Frank Esser
Kempf Deanna S.
Kühne Rinaldo.
Marcus George E.
Martin Wettstein
Mazzoleni Gianpietro
Nicole Ernst
Philipp Müller
Reinemann Carsten
Rosseel Yves
Stewart Julianne
Taggart Paul
Werner Wirth
Wettstein Martin
Wirz Dominique S.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study

Author: Akshay Rao
Andrew Ainslie
Bernard L Simonin
C Park
Daniel C Smith
Deanna S Kempf
Gary J Russell
Jack M Feldman
Joseph Alba
Kalpesh Desai
Kevin E Voss
Mary Connelly
P B Seetharaman
Peter M Guadagni
Philip Kotler
Piyush Kumar
Purushottam Papatla
R Weber
Ravi Dhar
Robert E Smith
Russell H Fazio
Sara Loughran Dommer
Shibo Li
Srinivas K. Reddy
Swaminathan
T�lin Erdem
Vanitha Swaminathan
Publication venue: 'Elsevier BV'
Publication date: 01/01/2012
Field of study

The Effects of Design Attributes on Other Attributes and Product Evaluation

Author: Babin Barry J.
Baron Reuben M.
Batra Rajeev
Berkowitz Marrin
Bitner Jo M.
Bloch Peter H.
Bloch Peter H.
Chaudhuri Arjun
Chitturi Ravindra
Creusen Marielle E. H.
Dawar Niraj
Hirschman Elizabeth C.
Holbrook Morris B.
Holbrook Morris B.
Holbrook Morris B.
Kempf Deanna S.
Kotler Philip
Lennox Richard D.
MacKenzie Scott B.
McCracken Grant
Noble Charles H.
Orth Ulrich R
Veryzer Robert W. Jr.
Yamamoto Mei
성영신
Publication venue: 'The Institute of Management Research, SNU'
Publication date
Field of study

Modeling and Optimizing the Performance of Experiential Events

Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

A study on the development of Service Brand Equity Model: Focused on the comparison Service Brand Equity Model to SERVQUAL Model

Relationship between Experience Components and Store Performance in Mobile Industry

Customer-Brand Relationship Quality and Relationship Strength

Author: Aaker Jennifer L.
Barclay D. W.
Barnes James G.
Bellizi Joseph A.
Bennett Rebekah
Berschieid Ellen
Boulding William
Carroll Barbara A.
Celsi Richard L.
Chaudhuri A.
Chin W. W.
Churchill G. A. Jr.
Crosby Lawrence A.
Delado-Ballester Elena
Donaldson Bill
Fournier S.
Grace Debra
Haugtvedt C. P.
Henning-Thurau T.
Hewett Kelly. R.
Hoch Stephen J.
Hoch Stephen J.
Hoch Stephen J.
Holbrook Morris B.
Holbrook Morris B.
Holt Douglas B.
Huffman Cynthia
Hui Michael K.
Hulland J.
Jones Monique A.
Joy Annamma
Keller Kevin L.
Kempf Deanna S.
Kerin Roger A.
Kim Hyun Kyung
Mandel Naomi
McAlexander James H.
Meyers-Levy Joan
Morgan Robert M.
Ofir Chezy
Palmatier Robert W.
Patterson Paul G.
Richins Marsha
Tenenhaus M.
Thomson Matthew
Veryzer Robert W.
Wetzels M.
김유경
김재일
박성연
박성연
서문식
윤만희
이지은
이진용
최민욱
한상린
Publication venue: 'Daehan Academy of Management Information Systems'
Publication date
Field of study

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