WOMEN'S TOUCH ON SPORTS SCREEN: EXAMINING THE WOMEN SPORTS PRESENTER PERCEPTION ON TV FOOTBALL SHOWS

Women whose interest in sports and football increase day by day maintain their interest both as active and passive participants (Acosta and Kartepender, 2014). This interest has not been limited merely to watching sports. It has gone so far as women working professionally in the media (Performance Communications, 2016). Thus, it is believed that it will not be wrong to say that the male dominant structure in sports and the sports industry has begun to display differences with the professional participation of women in the sports media (reporter, presenter, author, editor etc.) The power of television is a fact that should be taken into consideration in the developing and changing world. Gender studies on sports media demonstrates that women sports are not taken seriously and does not get the respect it deserves in the media (Cooky, Mesner and Hextrum, 2013). Thus, the place of women in sports programmes and the perception this creates in Turkish society has become an important subject that should be studied. The aim of this study is to find out how female presenters in football programmes are perceived by viewers. For this purpose, the interview technique which is a qualitative research method has been used to get more detailed and in-depth data. The data from the interviews has been analyzed using the content analysis method and coded under appropriate themes. Research results are divided into two as positive and negative thoughts. The thoughts of the participants were evaluated in two categories as ‘the perception of women on screen and program content. The findings of the study show that the presence of women in football programmes is generally viewed positively. In addition, it can be said that women on football screen is perceived as ‘beneficial’, ‘necessary’ and ‘beautiful’.  Article visualizations

CENTRAL FIGURES OF SPORTS MARKET IN TURKEY: THREE BIGGEST AND THEIR MARKETING OPERATIONS

Nowadays professional sports have emerged as an industry and football industry is an important part of sport industry. A quick glance at football in Turkey will reveal that the football industry has developed rapidly after 1980’s. Turkish football revenues have reached 342 million € in 2008-2009 football season and took place in the top ten in European football revenues. Istanbul clubs (Beşiktaş GK, Fenerbahçe SC, and Galatasaray SC), as called Three Biggest, have received a significant portion of these revenues. The basic aim of this paper is to examine Turkish football market, especially Beşiktaş Gymnastic Club, Fenerbahçe Sport Club, and Galatasaray Sport Club’s (as called Three Biggest) market share and their marketing operations

COMMUNICATION MANAGEMENT IN SPORT CLUBS- A RESEARCH OF COMMUNICATION ACTIVITIES OF SPORT CLUBS IN TURKISH PROFESSIONAL FOOTBALL LEAGUES

Nowadays football game is subjected to open market norm and rules like any commercial sector in all over the world. The sport clubs which aren’t have economic and executive orderly arrangement can’t transfer their assets to future in football world. In this context, sport clubs must execute methods which have achievement in contemporary business administration and corporate governance. The aim of this study is to investigate application methods of corporate communication approach as a corporate management component in Turkish sport clubs. The findings indicate that Turkish sport clubs were generally executing insufficient communication facilities.Football industry, Sport club, Communication management