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3 research outputs found
The life cycle concept in marketing research
Author
Ben Wooliscroft
Katharina J. Auer‐Srnka
Martina Bauer
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Ältere Menschen als Zielgruppe der Werbung: Eine explorative Studie zu Wahrnehmung und Selbstbild der «Best Ager» sowie stereotypen Vorstellungen vom Alt-sein in jüngeren Altersgruppen
Author
Anselm Strauss
Barney Glaser
+13 more
BMAGS
Brigitte Kölzer
Cornelia Federsel-Lieb
Helmut Leihs
Horst W. Opaschowski
Jule Jankowski
Katharina J. Auer-Srnka
Katja Meier-Pesti
M. Rosenberg
Michele Grießmair
N. Zhou
Peter Kaupp
Werner Kroeber-Riel
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung: Theoretische Betrachtung und Literaturanalyse
Author
A Agrawal
A Fink
+99 more
A Kirmani
A Martin
AC Ahuvia
BG Glaser
BJ Phillips
BT Venable
C Goodwin
C Homburg
CE Gengler
CW Trumbo
D Marsden
D Nath
DD Gremler
DL Haytko
DL Haytko
DT Campbell
E Haley
E Wilson
EC Hirschman
EJ Arnould
EJ Webb
G Kepper
G Laurent
G Morgan
G Zaltman
GA Churchill
GA Churchill
GL Keck
H Baumgartner
H Winklhofer
I Gebhartl
I Lakatos
J Lannon
J Law
JC Greene
JC Greene
JE Nelson
JF Durgee
JM Comer
JM Wolburg
JP Peter
JW Creswell
K Hung
K-H Lai
Katharina J. Auer-Srnka
KE Reynolds
KJ Srnka
KJ Srnka
L Hildebrandt
L Laudan
LL Price
LN Chaplin
M Brucks
M Healy
M Lombard
M Lombard
MA McGrath
MC Gilly
MD Uncles
MF Callcott
MJ Arnold
MK Brady
NR Adkins
P Duhem
P Salipante
PA Dabholkar
PF Anderson
PK Feyerabend
R Bartos
R Bronner
R Deshpande
RE Taylor
RF Hurley
RJ Bauerly
RR Sinkovics
RR Wilk
RW Belk
RW Belk
S Roth
S Spiggle
S Yuspeh
SD Hunt
SD Hunt
SJ Cliffe
SJ Levy
SM Kates
SM Keaveney
T Angerer
T Tomczak
TI Reynolds
TS Kuhn
VA Zeithaml
W Kroeber-Riel
WC Mitchell
WD Wells
WDJ Perreault
WJ McDonald
WT Moran
WT Moran
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref