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3 research outputs found

Sorting out the practical concerns in World Wide Web advertising

Author: Beatty S.
Beatty S.
Bowen D.
Bray H.
Calderbank A.
Crispell D.
Dittus E.
Ellis S.R.
Gaw J.
Gibbs G.
Kassaye W.W.
Kassaye W.W.
Maddox K.
Marken G.A.
McGookin S.
Oakes C.
Pringle H.
Romano C.
Schrage M.
Schwartz E.I.
Stevens S.S.
Takahashi D.
W. Wossen Kassaye
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities

Author: Barrett M.
Carpenter R.H. Jr.
Galuszka P.
Hill A.R.
International Trade Forum
Jacob Naor
Kassaye W.W.
Kassaye W.W.
Kotler P.
Lehtinen J.
Manadato J.
Milmo S.
Moeller K.
Naor J.
Naor J.
Naor J.
Naor J.
Piha K.
Strausz G.
Szabo L.
Tinsley E.
Worcester R.M.
Zabijaka V.
Publication venue: 'Emerald'
Publication date
Field of study

Advertising into the next millennium

Author: Aaaker D.A.
Aaker D.A.
Anderson C.
Armstrong A.
Ashok Ranchhod
Batra R.
Biel A.L.
Clark B.R.
Haley R.I.
Hof D.R.
Hoffman D.L.
Hollis N.S.
Kassaye W.W.
Leather P.
Neal W.D.
Oldfield C.
Patron M.
Potter E.
Quclch J.A.
Ranchhod A.
Tedlow R.
Verity J.W.
Webb P.
Willman J.
Yasumuro K.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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