Re-thinking knowledge landscapes in the context of grounded aboriginal theory and online health communication

The Aboriginal people of North East Arnhem Land, Australia, are a diverse community speaking several languages, but united through a kinship system connecting individuals and clans between two moieties of the Yolngu nation: the Yirritja and Dhuwa

A call for preventing suicide by hanging from ceiling fans: An interdisciplinary research agenda

Hanging is a common method of suicide in several countries. Even as global suicide rates decrease, there is no evidence of suicides by hanging declining. There is limited research by type of hanging, and only a few papers present suicide by hanging from ceiling fans. Our paper proposes a research agenda that will: specify the size of the problem of hanging by ceiling fan (Stage 1: Surveillance), use standard engineering product development processes to modify ceiling fans for reducing their lethal capacity (Stage 2: Design Testing and Redevelopment), and examine the resulting beta-and release-build fans for safety and potential to reduce suicide in community samples (Stage 3: Evaluation)

Cultural Relativism, Emergent Technology and Aboriginal Health discourse

The incorporation of mobile phones and social media by Indigenous youth (Senior and Chenhall, 2016; Carlson, Farelli, Frazer & Brothwick, 2015; Kral, 2014) has prompted a migration of online engagement and social marketing interventions in health promotion programs according to Brusse, Gardner, MacAulley & Dowden (2014). According to Kral (2014 p. 4) “the rapid development of new information and communication technologies, an increase in affordable, small mobile technologies” including research by Taylor (2012) on the increase in Telstra’s Internet enabled ‘Next G’ connections over the vast remote regions in the Northern Territory of Australia, has created “an explosion of new modes of channels for communication and multimedia production” in remote Aboriginal communities (Kral 2014). The accessibility of the Internet in the Northern Territory remote regions (Taylor, 2012) has made Aboriginal people “avid social media users” where their use of the Internet includes a range of activities associated with mental health and wellbeing (Carlson et al. 2015) including the use of Internet banking (Taylor, 2012) and establishing and maintaining social relationships (Kral, 2010; Taylor, 2012; Senior and Chenhall, 2016). The high penetration of the mobile phones and access to social media has surpassed adolescent use of TV and video games “spawning a mobile phone culture in some remote areas” where media material such as pictures and video clips flow freely within a community and between communities” (Brusse et al. 2014)

Engagement and Qualitative Interviewing: An Ethnographic Study of the Use of Social Media and Mobile Phones Among Remote Indigenous Youth

In 2012, Kishan Kariippanon began an ethnographic study on the use of social media and mobile phones by Indigenous youth practicing traditional culture in a remote community in Northern Australia. A prepaid mobile phone service is available in most Northern Territory remote Indigenous communities. This case study provides an account of the vital practical steps for engagement and conducting qualitative interviewing in an Indigenous community where traditional structure of kinship and communications is practiced. The case sheds light on the particular challenge of gaining trust and building an authentic relationship with individuals and the community as part of the engagement process and culturally appropriate interviewing technique

Mobilising control and dissent: navigating the digital landscape in a remote Aboriginal community

© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. A remote Aboriginal community has adopted the online digital landscape in today’s globalised culture and the free market. At the same time, their lives intertwine with a predominantly white Australian affluent neighbourhood on their traditional lands. The development of their traditional lands by a multinational mining company extends the complexity of their traditional lifestyle into a corporate world of trade, boom and economic crisis. This interaction between the affluent mining community of non-Aboriginal residents and the intersection of the digital world made up of smartphones, and social media has flow-on effects within the community. Aboriginal self-determination persists, supported by mobile and internet technology, and involved members from the higher echelons (traditional owners) to the social outliers. This study looks within the community and between the clans. In this ethnographic study, the authors attempt to discuss the effects of social media and mobile technologies that enable power and agency. Our findings bring to the fore a different perspective, inspired by Aboriginal peoples’ use of the digital landscape for collective reflexivity. For collective reflexivity to occur, all relationships, according to our generous study participants, are in a continuous cycle of deconstruction and reconstruction

A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians

Objective: This study aimed to explore the nature and extent of, and level of user-engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the data that were extracted from the online media pages of nine energy drinks, including posts on Facebook, YouTube, Twitter, and content of websites and advergames. Results: Four main themes were derived from the 624 textual and visual elements of digital marketing content of energy drink brands, including online social connectivity, desired social identity, enhancement of performance and enhancement of mood. Conclusions: Energy drinks were popular on digital platforms, as evidenced by the large volume of user-engagement (e.g. \u27likes\u27 and \u27comments\u27) especially on social networking sites. Energy drink brands appear to target young people, given that the marketing appeals are likely attuned with young people\u27s desires or aspirations. Implications for public health: To counter the effects of digital marketing on young people\u27s health, regulations are needed to safeguard adolescents and young adults, as well as younger children, and consideration should be given to including all forms of marketing communication platforms, including the internet

The effects of digital marketing of unhealthy commodities on young people: A systematic review

The marketing of unhealthy commodities through traditional media is known to impact consumers\u27 product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people\u27s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products on young people\u27s (12 to 30 years) attitudes, intended and actual consumption were reviewed. 28 relevant studies were identified. Significant detrimental effects of digital marketing on the intended use and actual consumption of unhealthy commodities were revealed in the majority of the included studies. Findings from the qualitative studies were summarized and these findings provided insights on how digital marketing exerts effects on young people. One of the key findings was that marketers used peer-to-peer transmission of messages on social networking sites (e.g., friends\u27 likes and comments on Facebook) to blur the boundary between marketing contents and online peer activities. Digital marketing of unhealthy commodities is associated with young people\u27s use and beliefs of these products. The effects of digital marketing varied between product types and peer endorsed marketing (earned media) may exert greater negative impacts than owned or paid media marketing

Ethnography and filmmaking for Indigenous anti tobacco social marketing

The smoking rates of 82% in Aboriginal communities of North East Arnhem Land in the Northern Territory of Australia are the highest in the country (Robertson et al. 2013). Macassan traders introduced tobacco as a trading commodity (Berndt, 1954) in Aboriginal communities in the 18th century and has since become part of culture. The influence of the Methodist Mission (Cole 1979) has also had a profound effect on tobacco consumption. Anti tobacco social marketing that is sensitive to Indigenous culture and history supports a more complex and gradual approach to reducing uptake amongst young people. The limitations of the Health Belief Model and the Theory of Planned Behaviour commonly used for social marketing in this context are due to the cultural value of tobacco in traditional reciprocal relationships and ceremonial practice. Through a combination of ethnography and filmmaking, this project was able to capture and showcase the cultural and historical factors of smoking in a format that is respectful to local culture, specifically in Indigenous anti tobacco social marketing. The use of ethnography and Consumer Culture Theory (CCT) (Arnould and Thompson 2005) for social marketing in this context, addresses the dynamic relationships between consumer actions, the marketplace, and cultural meanings in a culturally relevant and conceptually meaningful manner. The ethnographic film is a collection of interviews as a result of introspection found in postmodern consumer research and combines insider and outsider views to provide deeper insights (Goulding, 2005) into the challenge of tackling smoking in the region

Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia

This article aims to extend the concept of collective reflexivity into marketing theory. We also identify the potential of ethnographic film-making as an approach for fostering collective reflexivity in social marketing. We focus on the making of an ethnographic film called Ngarali: The Tobacco Story of Arnhem Land, arguing that collective reflexivity is an important theoretical concept and practical objective in social marketing that can help address issues around creating social ties and social identity and of sharing metaphoric meaning. Conceptually, we argue that collective reflexivity encourages us to rethink reflexivity in social marketing and consumer research through a relational perspective. Furthermore, we extend current conceptualisations of collective reflexivity by identifying how sharing metaphoric meaning can act as a vehicle for its occurrence. We argue that facilitating collective reflexivity through ethnographic film-making can offer a more culturally respectful approach to social marketing

Digital Promotion of Energy Drinks to Young Adults Is More Strongly Linked to Consumption Than Other Media

Objective: To examine whether digital marketing strategies are more strongly associated with energy drink use than other marketing and whether Theory of Planned Behavior (TPB) constructs mediated the effects of digital marketing on energy drink use. Design: A cross-sectional online survey using the TPB was administered in 2016. Setting: Illawarra region of New South Wales, Australia. Participants: A total of 359 young adults aged 18-24 years completed the survey. Participants were mainly students. Main Outcome Measures: Relative impacts of digital and other marketing on energy drink use and the mediating effects of TPB constructs: attitudes, subjective norm, and perceived behavioral control. Analysis: Stepwise regression analysis was employed to compare the effects on energy drink use from digital and other marketing. Mediation analysis was used to examine the mediating effects of the TPB constructs. Results: Digital marketing was more strongly associated than other marketing with young adults\u27 energy drink use. Attitudes, subjective norms, and perceived behavioral control mediated the effects of digital marketing on energy drink use. Conclusions and Implications: The marketing of unhealthy food and beverages such as energy drink products on the Internet requires greater scrutiny. Future interventions may focus on strategies to attenuate young adults\u27 attitudes toward energy drinks, denormalize energy drink use, and strengthening self-efficacy to reject energy drinks among this age group