Comparison of Sport Tourist and Local Participants’ Sponsorship and Charity Recall and Intentions

Running events have proliferated in the last decade and rely on sponsorships for income. However, more needs to be discovered about how effective these sponsorships are in encouraging purchase behavior and connecting to charity organizations. This study aims to develop a stronger understanding of running event participants and their attitudes toward sponsorships and charity organizations. Local participants were compared to sport tourists to determine if differences existed in the recall or potential use of the sponsor’s product. Also, this study used self-determination theory to determine the impact of motivation on sponsorship recall and purchase intentions. A total of 201 respondents completed a survey at a major running event. Results indicated sport participants were likely to recall sponsors with a high level of perceived fit. Additionally, participants intended to purchase products from the running shoe company. Participants also had a high level of recall for the main charity and intended to donate money. Local participants were more likely to donate time to charity and purchase sponsor products than sport event tourists. Finally, autonomously motivated participants were more likely to recall sponsors. Keywords: Sport, Sponsorship, Charit

Quality of Life, Event Impacts, and Mega-Event Support among South African Residents before and after the 2010 FIFA World Cup

The purpose of the study was to explore the role of mega-event impacts on perceived satisfaction with quality of life and support among South African residents before and after the 2010 FIFA World Cup. Limited research has empirically tested whether quality of life (QOL) is perceived as an exchange benefit that facilitates resident support of mega-events. Intercept data were collected from residents in five host cities three months before (March 2010) and eight months after (March 2011) the event (N = 3,789). Results indicate significant differences in perceived impacts before and after the event. Before the event, the influence of political impacts, psychological impacts, and social benefits on perceived QOL was significant, while QOL mediated the relationships between political, psychological, and social benefit impacts and resident support. After the event, economic impacts emerged as a significant predictor of QOL in contrast to the preevent sample

Development and Validation of the Motivation Scale For Disability Sport Consumption

While there is a growing body of knowledge on disability sport consumer behavior (Byon, Carroll, Cottingham, Grady, & Allen, 2011; Byon, Cottingham, & Carroll, 2010), these studies used scales explicitly designed for non-disability sport contexts, showing only reasonable model fit and not examining factors specific to the disability sport consumer experience. This publication represents the first attempt to identify specific disability sport motives and develop a scale, the Motivation Scale for Disability Sport Consumption (MSDSC). Newly identified disability sport motives include inspiration, supercrip image and disability cultural education. These were examined in conjunction with factors from Trail and James (2001) and Trail (2010). Data were collected at the 2011 collegiate wheelchair basketball championships; results were collected to conduct exploratory and confirmatory factor analyses. Results indicated that a 9-factor model was most appropriate. Significant motives included physical attraction, drama, escape, inspiration, physical skill, social interaction, violence, and supercrip image. The model fit was improved over the Byon studies and was comparable to relevant non-adaptive motive studies (Lee, Trail, & Anderson, 2009; Trail & James, 2001; Robinson, Trail, & Kwon, 2004). This scale represents a tool for practitioners and academics to effectively examine spectators of disability sport. © 2013 Sport Management Association of Australia and New Zealand