102 research outputs found

    Pengaruh Bauran Promosi Keputusan Pembelian Dan Kepuasan Pelanggan (Survei Pada Mahasiswa Binus University Yang Menggunakan Jasa Go-jek Di Jakarta)

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    This research aims to clarify the influence of advertising to purchase decision, the influence of sales promotion to the purchase decision the influence of direct marketing to the purchase decision, the influence of purchase decision to satisfaction. This type of research is explanatory with quantitative approach. Variables in this research are advertising, sales promotion, direct marketing, purchase decision, and satisfaction. Population in this research are students of BinusUniversity, who are using Go-jek in Jakarta. This research use 112 people as samples which are chosen by purposive sampling, and use questionnaire as data collection methods. This research also use descriptive analysis and path analysis methods to analyze the data. The results showed that Advertising (X1) has a direct influence on Purchase Decision (Z), Sales Promotion (X2) has a direct influence on Purchase Decision (Z), Direct Marketing (X3) has a direct influence on Purchase Decision (Z) And Purchase Decision (Z) has a positive influence on Customer Satisfaction (Y). KŠµywords: Advertising, Sales Promotion, Direct Marketing, Purchase Decision, Satisfactio

    Analysis of laminated doubly-curved shells by alayerwise theory and radial basis functions collocation, accounting for through-the-thickness deformations

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    In this paper, the static and free vibration analysis of laminated shells is performed by radial basis functions collocation, according to a sinusoidal shear deformation theory (SSDT). The SSDT theory accounts for through-the-thickness deformation, by considering a sinusoidal evolution of all displacements with the thickness coordinate. The equations of motion and the boundary conditions are obtained by the Carrera's Unified Formulation, and further interpolated by collocation with radial basis functions

    Openness and archaeology's information ecosystem

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    The rise of the World Wide Web represents one of the most significant transitions in communicationssince the printing press or even since the origins of writing. To Open Access and Open Data advocates,the Web offers great opportunity for expanding the accessibility, scale, diversity, and quality ofarchaeological communications. Nevertheless, Open Access and Open Data face steep adoption barriers.Critics wrongfully see Open Access as a threat to peer review. Others see data transparency as naivelytechnocratic, and lacking in an appreciation of archaeologyā€™s social and professional incentive structure.However, as argued in this paper, the Open Access and Open Data movements do not gloss oversustainability, quality and professional incentive concerns. Rather, these reform movements offer muchneeded and trenchant critiques of the Academyā€™s many dysfunctions. These dysfunctions, ranging fromthe expectations of tenure and review committees to the structure of the academic publishing industry, golargely unknown and unremarked by most archaeologists. At a time of cutting fiscal austerity, OpenAccess and Open Data offer desperately needed ways to expand research opportunities, reduce costs andexpand the equity and effectiveness of archaeological communication
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