ZMET investigation into the moral reasoning patterns of Extinction Rebellion Activists and the General Public: what does the trade-off between the sacred-sacred and sacred-secular values disclose about pro-environmental mindset?

Climate change issues are heavily moralised, however, subtle differences in the moral reasoning patterns existing in the public discourse have not been fully illuminated. To address this, we have employed a variant of Zaltman Metaphor Elicitation Technique, which combines photo elicitation with environmental dilemmas that pit sacred-sacred and sacred-secular values against each other. The results from Extinction Rebellion activists and the general public reveal how groups internalise the value of nature and challenge the ecocentric-anthropocentric moral reasoning paradigm, disclosing how more subtle environmental value orientations are organised around the themes of destruction, short-sightedness, moral outrage, environmental movement, community, etc