2,969 research outputs found

    A semiparametric cure model for interval-censored data

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    Enabling Hyper-Personalisation: Automated Ad Creative Generation and Ranking for Fashion e-Commerce

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    Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies. A user's attention is mostly captured by homepage banner images (also called Ads/Creatives). The set of banners shown and their design, influence the customer's interest and plays a key role in optimizing the click through rates of the banners. Presently, massive and repetitive effort is put in, to manually create aesthetically pleasing banner images. Due to the large amount of time and effort involved in this process, only a small set of banners are made live at any point. This reduces the number of banners created as well as the degree of personalization that can be achieved. This paper thus presents a method to generate creatives automatically on a large scale in a short duration. The availability of diverse banners generated helps in improving personalization as they can cater to the taste of larger audience. The focus of our paper is on generating wide variety of homepage banners that can be made as an input for user level personalization engine. Following are the main contributions of this paper: 1) We introduce and explain the need for large scale banner generation for e-commerce 2) We present on how we utilize existing deep learning based detectors which can automatically annotate the required objects/tags from the image. 3) We also propose a Genetic Algorithm based method to generate an optimal banner layout for the given image content, input components and other design constraints. 4) Further, to aid the process of picking the right set of banners, we designed a ranking method and evaluated multiple models. All our experiments have been performed on data from Myntra (http://www.myntra.com), one of the top fashion e-commerce players in India.Comment: Workshop on Recommender Systems in Fashion, 13th ACM Conference on Recommender Systems, 201

    CACNA1C polymorphisms Impact Cognitive Recovery in Patients with Bipolar Disorder in a Six-week Open-label Trial

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    Smad3 promotes cancer progression by inhibiting E4BP4-mediated NK cell development

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    Observation of an electrically tunable band gap in trilayer graphene

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    A striking feature of bilayer graphene is the induction of a significant band gap in the electronic states by the application of a perpendicular electric field. Thicker graphene layers are also highly attractive materials. The ability to produce a band gap in these systems is of great fundamental and practical interest. Both experimental and theoretical investigations of graphene trilayers with the typical ABA layer stacking have, however, revealed the lack of any appreciable induced gap. Here we contrast this behavior with that exhibited by graphene trilayers with ABC crystallographic stacking. The symmetry of this structure is similar to that of AB stacked graphene bilayers and, as shown by infrared conductivity measurements, permits a large band gap to be formed by an applied electric field. Our results demonstrate the critical and hitherto neglected role of the crystallographic stacking sequence on the induction of a band gap in few-layer graphene.Comment: 10 pages, 5 figures, including the supplementary information on the electron-hole asymmetry of ABA-stacked trilaye
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