The Role of Psychographic Factors in Nature-Based Tourist Expenditure

Numerous studies have examined the relationship between tourist expenditure and observable characteristics of the individual and the trip. We add latent variables based on psychographic factors into a model of expenditure by nature-based tourists. This study models the log of per person trip expenditure by domestic and international visitors in a Norwegian alpine national park region as a function of psychographic factors as well as traditional measures of trip and demographic characteristics. In the regression models, factor scores were utilized from nature orientation, recreation experience preference (REP), a new ecological paradigm (NEP) and wilderness preference (WPS) scales. Higher scores on a NEP environmentalism factor were associated with higher expenditure, while higher scores on a REP risk seeking factor were associated with lower expenditure. Higher scores on a risk seeking, or challenge factor, from the nature orientation scale was associated with lower expenditure, while higher scores on an inspiration seeking factor were associated with higher expenditure. Structural equation models were then estimated for comparison. The implications for tourism management and marketing are discussed

MEASURING SENSE OF PLACE: METHODOLOGICAL ASPECTS

The main concern of this paper is to classify the different methods of measurement of sense of place (which is a very vague concept). The existence and intensity of sense of place is also related to social and cultural variables, such as ethnic and religious background. This paper reviews the different methods of measuring sense of place and classifies them according to different criteria. The study applies a bipolar (positive and negative level of attachment), unidimensional scale which is composed of one component of scaling, using a 'direct' technique. The results point to similarities and differences between Israeli-born and immigrant groups. Most of the respondents in both groups had similar patterns of positive feelings towards the place where they live. The differences were smaller than the similarities. The sense of place scale applied in this study has the advantage of being a simple tool that is understandable to all types of respondents. Copyright (c) 2005 by the Royal Dutch Geographical Society KNAG.