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3 research outputs found

The Role of Sports Marketing in the Global Marketplace

Author: A. D.Miyazaki
A. M.Moorman
A.Davila
A.Metcalfe
A.Richelieu
B. A.Cianfrone
B. G.Pitts
B. J.Mullin
B.Walliser
B.Wheaton
D. R.Howard
D.Shilbury
D.Wilson
G.Bennett
I.Clarke
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. S.Hill
J.Covin
J.Sugden
K.Babiak
K.Babiak
K.Miloch
L.Kesler
L.Ukman
M. D.Shank
M. L.Pava
M.Bloxham
M.Cooke
R. H.Koble
R.Hoye
R.Hunter
R.Junco
R.Wolcott
S. D.Ross
S. D.Ross
S. D.Ross
S.Chadwick
S.Chadwick
T.Meenaghan
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

The Role of Sports Marketing in the Global Marketplace

Author: A. D.Miyazaki
A. M.Moorman
A.Davila
A.Metcalfe
A.Richelieu
B. A.Cianfrone
B. G.Pitts
B. J.Mullin
B.Walliser
B.Wheaton
D. R.Howard
D.Shilbury
D.Wilson
G.Bennett
I.Clarke
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. S.Hill
J.Covin
J.Sugden
K.Babiak
K.Babiak
K.Miloch
L.Kesler
L.Ukman
M. D.Shank
M. L.Pava
M.Bloxham
M.Cooke
R. H.Koble
R.Hoye
R.Hunter
R.Junco
R.Wolcott
S. D.Ross
S. D.Ross
S. D.Ross
S.Chadwick
S.Chadwick
T.Meenaghan
Publication venue: 'IGI Global'
Publication date: 01/01/2014
Field of study

The Roles of Sports Sponsorship and Brand Management in Global Sports Marketing

Author: A. D.Miyazaki
A. M.Moorman
A.Apostolopoulou
A.Metcalfe
A.Richelieu
B. G.Pitts
B. J.Mullin
B. W.Ritchie
B.Donahay
B.VanAuken
D. P.Roy
D. R.Howard
D.Shilbury
I.Clarke
J. A.Tripodi
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. S.Hill
J.Amis
J.Covin
J.Henseler
J.Miller
J.Santomier
K.Alexandris
K.Miloch
K.Roy
L. L.Mao
L.Kesler
L.Ukman
M. D.Shank
M.Bloxham
M.Cooke
R. H.Koble
R.Grohs
R.Junco
R.Wolcott
S. D.Ross
S. D.Ross
S. D.Ross
S. R.Christensen
S.Chadwick
S.Chadwick
S.Roche
T. G.Cornwell
X. S.Yang
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

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