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6 research outputs found
Why Do Advertisers Need to Use Lead Generation?
Author
C.Li
J.Hwang
+4Â more
K.Heidarzadeh
L.Brackett
R.Ducoffe
T.Novak
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Online Advertising Intermediary
Author
B.Ka Kui Chan
D. J.Greenwood
+8Â more
E.Gummesson
G.Homel
J.Gill
K.Heidarzadeh Hanzaee
M.Mosakhani
P.Hanafizadeh
P.Weill
R.Hawkins
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Online Advertising
Author
A. R.Peslak
A.Bhattacherjee
+13Â more
A.Sawyer
J. R.Rossiter
J. R.Rossiter
J.Wills
K.Heidarzadeh Hanzaee
M. C.Tong
M. H.Yang
P. E.Murphy
P. K.Korgaonkar
P.Kotler
R.Ryker
R.Vaughan
S.Shavitt
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Advertisements on the Internet
Author
A. R.Peslak
A.Bhattacherjee
+20Â more
A.Sawyer
C.La Ferle
D. L.Frosch
E. A.Schlosser
E. T.Hall
J. R.Rossiter
J. R.Rossiter
K. B.Sheehan
K.Heidarzadeh Hanzaee
M. C.Tong
M. H.Yang
M.Dahlén
P. E.Murphy
P. K.Korgaonkar
P.Hanafizadeh
P.Kotler
R.Ryker
R.Vaughan
S.Rodgers
S.Shavitt
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Advertisements on the Internet
Author
A. R.Peslak
A.Bhattacherjee
+18Â more
A.Sawyer
C.La Ferle
D. L.Frosch
J. R.Rossiter
J. R.Rossiter
K. B.Sheehan
K.Heidarzadeh Hanzaee
M. C.Tong
M. H.Yang
M.Dahlén
P. E.Murphy
P. K.Korgaonkar
P.Hanafizadeh
P.Kotler
R.Ryker
R.Vaughan
S.Rodgers
S.Shavitt
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
The Right Format of Internet Advertising (RFIA)
Author
B. B.Stern
C.Salmon
+29Â more
E.Thorson
G. C.Bruner
G.Broussard
H.Robinson
J. C.Nunally
J. T.Cacioppo
J.Darroch
K.Heidarzadeh
L.Kelly
M. B.Holbrook
M. P.Gardner
M.Broines
M.Brown
M.Dahlén
M.Dahlén
P. K.Mills
P.Cushing
P.Hanafizadeh
P.Kotler
R. H.Ducoffe
R.Anderson
R.Briggs
R.Vaughn
S. M.Edwards
S. S.Sundar
S.Rodgers
S.Rodgers
W.Schramm
Y.Chung-Chuan
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref