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49 research outputs found

Mehr Marketingeffizienz mit Kundendaten — Das Beispiel Migros

Author: Adrian Büren
Claudia Hribar
Hans-Albrecht Bartels
K. Gedenk
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Gewinnspiele

Author: D. Bartoschek
K. Brinker
K. Gedenk
N. Janich
P. Linnert
W. Koschnick
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Preisschwellen bei auf 9 endenden Preisen?

Author: ET Andersen
GY Bizer
H Diller
H Diller
K Gedenk
K Gedenk
KP Kaas
L Müller
L Müller-Hagedorn
L Müller-Hagedorn
M Stiving
M Stwing
R Schindler
R Shoemaker
RM Schindler
S Müller
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2005
Field of study

Prozesse und Strukturen des Innovationsmanagements

Author: A Bender
A Boehmer v.
A Hilbert
B Schmaul
C Leptien
D Rickert
E Witte
EMW Kirchmann
F Herzberg
G Keim
H Ernst
H Mehrwald
J Bardenhewer
J Hauschildt
J Hauschildt
J Hauschildt
J Hauschildt
J Hauschildt
J Hauschildt
J Hauschildt
J Hauschildt
J Langholz
J Littkemann
J Pulczynski
J Vitt
JH Brinkmann
K Brockhoff
K Brockhoff
K Brockhoff
K Gedenk
K Gedenk
K Gedenk
K Gedenk
K Warschkow
L Folkerts
O Eggers
P Murmann
R Balachandra
R Spahr
RH Steinkühler
S Barth
S Kottkamp
T Schlaak
U Weisenfeld-Schenk
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2001
Field of study

Heterogeneity in Preferences for Odd Prices

Author: G.M. Allenby
G.M. Allenby
J. Holdershaw
K. Gedenk
K. Train
K.S. Coulter
M. Stiving
M. Wedel
P. Gendall
P.E. Rossi
P.E. Rossi
R.M. Schindler
S. Fruehwirth-Schnatter
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2007
Field of study

Sales Promotion

Author: Brian Wansink
Chakravarthi Narasimhan
David R. Bell
Francis J. Mulhern
Francis J. Mulhern
Fred M. Feinberg
Gail A. Taylor
Gedenk
Greg Shaffer
Karen Gedenk
Kusum L. Ailawadi
Kusum L. Ailawadi
Neslin
Niren Sirohi
Randolph E. Bucklin
Sanjay K. Dhar
Shun Yin Lam
van Heerde
van Heerde
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Einsatz der Verkaufsförderung für die Marketingkommunikation

Author: B Wansink
C Narasimhan
CF Mela
FM Feinberg
G Shaffer
HJ Heerde van
HJ Heerde van
HJ Heerde van
JJ Inman
JJ Inman
JS Raju
K Gedenk
K Gedenk
KL Ailawadi
KL Ailawadi
KL Ailawadi
M Günther
PW Farris
R Venkatesan
RC Blattberg
RE Bucklin
RE Bucklin
S Srinivasan
S-FS Chen
SA Neslin
SK Hui
SS Srinivasan
T Goerdt
T Mazumdar
VR Nijs
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Typen von Kaufentscheidungen

Author: B Swoboda
D Statt
G Kantona
H-D Dahlhoff
J Howard
J Mowen
JF Blackwell
K Gedenk
K Kaas
L Schiffman
M Dieterich
M Paulssen
M Solomon
N Hanna
P Weinberg
R Schobert
T Foscht
W Kroeber-Riel
W Kroeber-Riel
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2004
Field of study

Determination of sub-nanogram per gram quantities of light hydrocarbons (C2-C9) in rock samples by hydrogen stripping in the flow system of a capillary gas chromatograph

Author: Bernd. Weiner
Deans D. R.
Detlev. Leythaeuser
Durand B.
Gedenk R.
Hachenberg H.
Hively R. A.
Hunt J. M.
Hunt J. M.
Jonathan D.
Kolb B.
Le Tran K.
Le Tran K.
Philippi G. T.
Rainer G. Schaefer
Schomburg G.
Schomburg G.
Publication venue: 'American Chemical Society (ACS)'
Publication date
Field of study

The Weight of Price - On the Structural Fomation of (Nominal) Market Prices

Author: : France
B Appendix
E Fehr
E Shafir
F Benford
G Brambacher
I Fisher
J.-R Tyran
K B Monroe
K Gedenk
L Bader
L M Kreul
M Stiving
R M Schindler
R W Hamming
S Naipaul
S Newcomb
T El Sehity
T P Hill
Tarek Josef el Sehity
Publication venue: 'Elsevier BV'
Publication date: 01/01/2006
Field of study

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