Search CORE

13 research outputs found

Pricing Models for Online Advertising: CPM vs. CPC

Author: Assael H.
Bagwell K.
Barban A. M.
Black J.
Chatterjee P.
Dewan R.
Guth R. A.
Hoffman D. L.
Kursad Asdemir
Nanda Kumar
Novak T. P.
Tirole J.
Varghese S. Jacob
Vogelstein F.
Publication venue: 'Institute for Operations Research and the Management Sciences (INFORMS)'
Publication date
Field of study

Capitalizing R&D expenditures or expensing them all?: Evidence from the accounting environment of South Korea

Author: A Cazavan-Jeny
BH Han
D Burgstahler
E Amir
IM Song
IM Song
K Ahmed
NJ Lee
O Asdemir
PK Kang
Pyung K Kang
S Cheng
S Pandit
SK Park
SP Kothari
ST Ha
T Jeanjean
Yoo Chan Kim
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

On Best-Response Bidding in GSP Auctions

Author: Anna R. Karlin
Aparna Das
B Edelman
B Edelman
B Kitts
Benjamin G. Edelman
Claire Kenyon Mathieu
D Monderer
E H Clarke
H Varian
H Young
Ioannis Giotis
J Feng
J Houde
K Asdemir
Kurtis Heimerl
M Mitzenmacher
Matthew Cary
Michael Schwarz
R Mcafee
S Lahaie
T Groves
W Vickrey
Publication venue: 'Elsevier BV'
Publication date: 01/01/2008
Field of study

Current Issues in Keyword Auctions (Book Chapter)

Author: A Bapna
A D Vise
A Tuzhilin
Andrew B. Whinston
B Edelman
B Grow
C Ewerhart
D Liu
D Liu
D Sullivan
De Liu
H R Varian
J Chen
J Chen
J Feng
J Feng
J Goodman
J J D Wang
J W Asker
Jianqing Chen
K Asdemir
N Immorlica
R Wilson
S Lahaie
T A Weber
X Zhang
Y.-K Che
Publication venue: 'Elsevier BV'
Publication date: 01/01/2007
Field of study

Understanding the Impact of Collaboration Software on Product Design and Development

Author: Achen C.
Ancona D. G.
Bardhan I. R.
Brown S.
Carroll M.
Clark K. B.
Conover W. J.
De Meyer A.
DeSanctis G.
Easley R. F.
Eisenhardt K. M.
Gefen D.
Greene W.
Gupta R.
Hausman J.
Holman R.
Indranil Bardhan
Laird N.
Liker J. K.
McGrath M.
Mitchell V. L.
Mulani N.
Mulani N.
Nambisan S.
Nambisan S.
Nunnally J. C.
Ozer Asdemir
O’Marah K.
Port O.
Rajiv D. Banker
Swanson K.
Thomke S.
Publication venue: 'Institute for Operations Research and the Management Sciences (INFORMS)'
Publication date
Field of study

Enhancing Targeted Advertising with Social Context Endorsement

Author: A. Albadvi
A. Ansari
A. Bhatnagar
A. Goldfarb
A. Haans
B. Latane
B. Latane
C. Chan
C. Kiss
C. Yang
C. Ziegler
G. Robins
H. Sung
J. Phelps
J. Read
K. Asdemir
K. Gallagher
K. Gwet
K. Lim
L. Liu
Lienfa Lin
M. Cheung
M. Hu
M. Wilson
P. Kazienko
P. Resnik
R. Brooks
R. Cialdini
R. Gopal
R. Leenders
S. Sun
S. Yuan
Shih-Wen Chiu
V. Aksakall
Y. Li
Y. Li
Yung-Ming Li
Publication venue: 'M. E. Sharpe Inc.'
Publication date
Field of study

Is More Always Merrier? Procuring Impressions from Multiple Ad-Exchanges

Author: A Ghosh
A Y Du
C A Yano
F Constantin
G Juve
G L Nemhauser
Internet Advertising
J J Dongarra
K Asdemir
L Bottou
L Hosseini
L Lov�sz
Leila Hosseini
M Aseri
M Babaioff
M Mao
Mediapost
N Korula
R Bapna
S R Balseiro
S Yang
S Yuan
Shaojie Tang
Statista
Vijay Mookerjee
W Rudin
W Zhang
X Luo
Y Chen
Y Wang
Z Fang
Z Sun
Publication venue: 'Elsevier BV'
Publication date: 01/01/2019
Field of study

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Author: A Animesh
A Kirmani
A Kirmani
A Kirmani
A R Rao
A Schotter
A Y Hoque
Animesh Animesh
B Edelman
B J Jansen
B Kitts
B T Ratchford
C A Holt
C Anderson
C Borgs
D C Nachman
D Gefen
D Purohit
Doubleclick
E Brynjolfsson
E Gerstner
G Aggarwal
G J Browne
G J Stigler
H R Varian
J G Lynch
J Roedder
J Srivastava
J W Payne
J Zhang
K Asdemir
K Baylis
K Diehl
K Newcomb
M D Smith
M Koufaris
M N Arbatskaya
M R Baye
N Mandel
P A Pavlou
P Milgrom
P Rusmevichientong
Pricewaterhousecoopers
R A Peterson
Ritu Agarwal
S J Grossman
S Lahaie
Siva Viswanathan
W Hong
Y Bakos
Publication venue: 'Elsevier BV'
Publication date: 01/01/2007
Field of study

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Author: A E Schlosser
A Gaudeul
A Sundararajan
Animesh Animesh
B Edelman
B Kitts
B Klein
D Fallows
D Lucking-Reiley
D Staiger
D.-M Wu
E Brynjolfsson
G Z Jin
J Feng
J Hausman
J M Hernandez-Garcia
J W Palmer
K Asdemir
K Hosanagar
L Esteban
L Linnemer
M N Arbatskaya
M Perry
O Fabel
P Chatterjee
P M Ippolito
P Milgrom
P Nelson
P Resnick
R B Ekelund
R Caminal
R E Kihlstrom
R Schmalensee
S Beggs
S Dewan
S Moorthy
S.-Y Choi
Siva Viswanathan
Vandana Ramachandran
W P Rogerson
Y Bakos
Y J Hu
Publication venue: 'Elsevier BV'
Publication date: 01/01/2007
Field of study

Inventory policies and dynamic pricing under possibility and rivals

Author: A Dolgui
Abdollah Arasteh
Ahmad Norang
Alireza Aliahmadi
C Gaimon
C-Y Dye
D Bertsimas
D Bertsimas
D Pekelman
G Bitran
G Cai
GE Goering
GL Thompson
J Chen
J-L Zhang
K Asdemir
LMA Chan
M Benaroch
MC Gupta
ME Kreye
NS Summerfield
P Hildebrandt
P-S You
PH Zipkin
S Biller
S Hassan
S Netessine
S Sibdari
S Wang
SM Gilbert
W Elmaghraby
WL Baker
X Chen
Y Amihud
Y Wei
Z Liu
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

core

core