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5 research outputs found

Marketisation of Climate Change: Applying Chrematistics Framework to Warmth Rationing Issue in New Zealand

Author: Cecilia Martinez
Djavlonbek Kadirov
Djavlonbek Kadirov
Djavlonbek Kadirov
Djavlonbek Kadirov
Djavlonbek Kadirov
Frank A Wolak
Gabrielle S Davie
K William Kapp
Philippa Howden-Chapman
Sharon Beder
Simon Hales
Sujit R Jagadale
Publication venue: 'Victoria University of Wellington Library'
Publication date: 01/01/2020
Field of study

No description supplie

Victoria University of Wellington

Investigating Chrematistics in Marketing Systems

Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

Author: A Aribarg
A Braak
A Cuneo
A De Keyser
A Labroo
A Labroo
A Tanusondjaja
A Valenzuela
AA Mitchell
Adam Duhachek
AF Hayes
AY Lee
B Chae
BA Ambrosini
C Lembregts
C Mogilner
CP Lamberton
D Talukdar
DD Rucker
EJ Schultz
EL Olson
F Lemke
F Van Horen
FE Webster
HO Bodur
I Geyskens
J Ganesh
J Hong
JK Goodman
JP Carlson
JR Bettman
JW Alba
K Ailawadi
K Djavlonbek
K Souza
Katie Kelting
Kimberly Whitler
KL Ailawadi
KL Ailawadi
KL Ailawadi
KL Ailawadi
KN Lemon
KO Keller
L Lamey
L Warlop
M Corstjens
M Martos-Partal
M Nam
M Wedel
MS Pepe
MT Spence
N Koschate-Fischer
N Kumar
N Novemsky
N Schwarz
Nielsen
Nielsen
R Batra
R Burke
Retailwire
S Burton
S Motyka
S Sayman
S Zielke
SC Choi
SM Broniarczyk
SS Iyengar
T Erdem
T Satomura
X Zhao
Y Bao
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Tackling the Subaltern Quandary

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts

Author: A Bardakcı
A Hudson
A Krishna
A Rehman
A Wheeler
AA Alashban
AC Fatt
Ahmet Bardakcı
AKK Chan
B Mueller
C Nord
CA Ferguson
CL Wang
D Kelly
DA Aaker
DB Holt
Djavlonbek Kadirov
DM Sandler
E Langlois
Eİ Erdoğmuş
F Fastoso
F Li
G Zaltman
I Alon
I Piller
I Schuiling
J Francis
J Hornik
J Hornikx
J Quelch
J Whitelock
JBE Steenkamp
JC Usunier
JJ Boddewyn
JJ Boddewyn
JK Ryans Jr
JW Jun
K Takashi
KL Keller
KL Keller
M Fetscherin
MT Hannan
Murat Kantar
N Dawar
N Papavassiliou
N Stieglitz
PG Walters
R Batra
R Sobh
RZ Sorenson
S Hollensen
S Onkvisit
S Onkvisit
S Samiee
S Schmid
S Zhang
SC Jain
TC Melewar
TC Melewar
TC Melewar
TM Lowrey
V Terpstra
WL James
Y Fan
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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