The authors insist that turnaround management should not be 'Rambo management', that is, drastic, simple solutions first -- long-term thinking later. On the contrary, a short- and long-term vision of the future for the company is essential from the start. When this vision is complete, an action plan which incorporates product/market innovation and/or productivity, carried out by a seasoned manager, not a turnaround specialist, stands the best chance of success.