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3 research outputs found
An expert with whom i can identify: the role of narratives in influencer marketing
Author
Altman I.
Curran K.
+7 more
Escalas J. E.
Hu Y.
Krizhevsky A.
Kádeková Z.
Messaris P.
Seiler R.
Sokolova K.
Publication venue
'Informa UK Limited'
Publication date
Field of study
Full text link
Crossref
Agribusiness and Commerce
Author
Bellérová B.
Bielik P.
+23 more
Braha K.
Cierna Z.
Fandel I.
Hallová M.
Hanová M.
Heijman W.J.M.
Horksá E.
Kadlecíková M.
Kapsdorferová Z.
Kleinová K.
Krajcírová R.
Kádeková Z.
Lajdová Z.
Moravcíková D.
Nagyová L.
Paluchová J.
Prokeinová R.B.
Qineti A.
Rajcániová M.
Sedliaková I.
Turceková N.
Tóth M.
Ubrežiová I.
Publication venue
Slovak University of Agriculture
Publication date
Field of study
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Wageningen University & Research Publications
THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT
Author
Dalgleish D.
Hendl J.
+15 more
Kotler P.
Kozel R.
Kádeková Z.
McCrindle M.
Michman R. D.
Moravcikova D.
Odabasi K.
Palus M.
Potter W. J.
Reeves T. C.
Sammis K.
Sima C.
Smith J. W.
Sroka W.
Valaskova M.
Publication venue
'Vilnius Gediminas Technical University'
Publication date
Field of study
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