Propuesta para el plan de marketing digital en la empresa J.A Importools S.A.S

MejoramientoEn este trabajo se tuvo como objetivo presentar la propuesta del marketing digital en la empresa J.A IMPORTOOLS S.A.S con el fin de estudiar la importancia que genera en el mercado los medios digitales, mediante un sitio web, y redes sociales evidenciando los beneficios que tiene para las grandes y pequeñas empresas realizar una inversión rentable incluyendo la tecnología como mejor aliado.INTRODUCCIÓN 1. GENERALIDADES 2. DIAGNOSTICO DEL ESTADO ACTUAL DE LA EMPRESA 3. PROPUESTA ESTRATÉGICA 4. MARKETING MIX 5. CONCLUSIONES 6. RECOMENDACIONES BIBLIOGRAFÍAPregradoIngeniero Industria

Does franchising create value? An analysis of the financial performance of US public restaurant firms

Author's OriginalIt is commonly believed that the franchising method of distribution provides strategic and operational benefits to the companies that adopt it. These benefits should result in superior financial performance as compared to that of firms that do not use franchising. Yet, the empirical evidence of the effects of franchising on financial performance is sparse and mixed. The purpose of this paper is to further examine the empirical evidence of the impact of franchising on a firm’s financial performance by using performance metrics (Economic Value Added and Market Value Added) that are extensively used in corporate finance. This study focuses on the US public restaurant sector. The results provide some evidence that franchising firms create more market and economic value than do non-franchising firms. A revised version of this paper has since been published in the International Journal of Hospitality and Tourism Administration. Please use this version in your citations.Aliouche, E. & Schlentrich, U. (2009). Does Franchising Create Value? An Analysis of the Financial Performance of US Public Restaurant Firms. International Journal of Hospitality & Tourism Administration, 10(2), 93-10

The James Webb Space Telescope Mission

Twenty-six years ago a small committee report, building on earlier studies, expounded a compelling and poetic vision for the future of astronomy, calling for an infrared-optimized space telescope with an aperture of at least $4m$. With the support of their governments in the US, Europe, and Canada, 20,000 people realized that vision as the $6.5m$ James Webb Space Telescope. A generation of astronomers will celebrate their accomplishments for the life of the mission, potentially as long as 20 years, and beyond. This report and the scientific discoveries that follow are extended thank-you notes to the 20,000 team members. The telescope is working perfectly, with much better image quality than expected. In this and accompanying papers, we give a brief history, describe the observatory, outline its objectives and current observing program, and discuss the inventions and people who made it possible. We cite detailed reports on the design and the measured performance on orbit.Comment: Accepted by PASP for the special issue on The James Webb Space Telescope Overview, 29 pages, 4 figure

Franchise failure: a reassessment of the Bates (1995) results

Franchising, Small business, Failure, Survival, Risk,