Bridging the divide between upward accountability and learning-based approaches to development evaluation: strategies for an enabling environment

A more complex and unstable development context and major shifts in development theory and practice over the past 20 years have created major challenges for evaluation. There remains a vast gap between the theory and practice of development evaluation that needs to be resolved. This indicates a vital need to bridge the divide between dominant results-based, upward accountability evaluation approaches and emergent learning, participatory and complexity-based approaches to more effectively achieve development goals. In this article we explore this divide and contrast these approaches, highlighting some of the key challenges that each face. Drawing on our recent research, we identify key challenges, tensions and contradictions in evaluating communication for development (C4D) that need to be better understood and addressed. We outline a new conceptual framework for evaluating C4D and other complex development initiatives as a strategy to address these challenges. We argue that achieving change requires reconceptualising accountability and learning, developing evaluation capacities that enable learning and multiple forms of accountability, and drawing on local knowledge, ideas and innovation to develop and implement more appropriate and effective evaluation approaches. These strategies can create an enabling environment in which these new ideas and approaches can flourish and complex development issues can be better addressed

Tensions, challenges and issues in evaluating communication for development: findings from recent research and strategies for sustainable outcomes

The complexity of development and social change and growing tensions between dominant results-based and emerging learning and improvement-based approaches to evaluating development interventions have created major challenges for the evaluation of communication for development (C4D). Drawing on our recent research, we identify significant tensions, challenges and issues in evaluating C4D. They include contextual and institutional challenges, problems with attribution and unrealistic timeframes, a lack of capacities in both evaluation and C4D, and a lack of appreciation, funding and support for approaches that are more appropriate for the evaluation of C4D. We propose various strategies that can help to address these challenges and issues, including using a rigorous mixed methods approach, and implementing long-term, holistic evaluation capacity development at all levels and our new framework for evaluating C4D. These and other strategies can help to create a supportive environment in which new ideas and approaches can flourish, more sustainable outcomes of C4D can be achieved, and C4D organisations can become more sustainable and effective. The implications for C4D policy are considered

A holistic, learning-centred approach to building evaluation capacity in development organizations

There is growing pressure on development organizations to improve their evaluation systems and capacities. This presents considerable challenges for time- and resource-poor organizations in developing countries. Evaluation capacity development (ECD) approaches are needed that are appropriate and effective for such organizations. We argue that this requires a long-term, holistic, participatory, learning-centred approach that aims to develop learning organizations and build the capacity of whole organizations and their stakeholders. It also needs to incorporate local knowledge and ideas and ongoing meta-evaluation of ECD activities. We describe this approach and how it was applied in a four-year action research project with a non-governmental organization in Nepal. Drawing on findings from this project and various follow up activities, we suggest some principles and strategies for designing and implementing an effective and sustainable approach to ECD that can help to address the many challenges and issues we have identified