54 research outputs found
Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation
by JOURNAL OF CONSUMER RESEARCH, Inc. Vol. 27 December 2000 All rights reserved. 0093-5301/2001/2703-0004$03.00 Unobserved Heterogeneity as an Alternative
this article. They also thank Jonathan Levav for assistance in data collectio
Information Processing Differences among Broadcast Media: Review and Suggestions for Research
An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements
Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising
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