Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment."

The geographic idiosyncrasies of states and media markets set the stage for a natural experiment in which residents of a given state may be exposed to widely varying quantities of presidential television advertising. We use this natural experiment to estimate the effects of TV ads on voter turnout. Analysis of voting rates in media markets reveals that the volume of advertising purchased by the presidential campaigns during the final weeks of the 2000 election had negligible effects on voter turnout. Classifying presidential advertisements according to whether their tone is positive or negative, we find no evidence to suggest that attack ads promote or diminish turnout. Our findings stand in sharp contrast with recent survey-based studies that report strong turnout effects

Replication Data for: The Effects of Lawn Signs on Vote Outcomes: Results from Four Randomized Field Experiments

Although lawn signs rank among the most widely used campaign tactics, little scholarly attention has been paid to the question of whether they actually generate votes. Working in collaboration with a congressional candidate, a mayoral candidate, an independent expenditure campaign directed against a gubernatorial candidate, and a candidate for county commissioner, we tested the effects of lawn signs by planting them in randomly selected voting precincts. Electoral results pooled over all four studies suggest that signs increased advertising candidates’ vote shares. Results also provide some evidence that the effects of lawn signs spill over into adjacent untreated voting precincts