Search CORE

19 research outputs found

Consumption Preferences and Changing Lifestyles

Author: Frenzen Jonathan
Hirsch Paul
ZERRILLO Philip Charles
Publication venue: 'Russell Sage Foundation'
Publication date: 01/01/1994
Field of study

Neil Smelzer and Richard Swedber

Institutional Knowledge at Singapore Management University

Felt Obligation as a Mediator of Customer Contact-Loyalty Relationships

Author: Andaleep Syed Saad
Bagozzi Richard P
Batson C. Daniel
Crosby Lawrence A.
De Wulf Kristof
Doney Patricia M
Eisenberger Robert
Frenzen Jonathan K
Gouldner Alvin W
Huppertz John W.
Kang Yong Soon
Lee Don Y
Swan John E
Swan John E
Wayne Sandy J.
김익수
서문식
Publication venue: 'Korean Academy of Commodity Science & Technology'
Publication date
Field of study

How Word-of-Mouth Transmission Encouragement Affects Consumerss Transmission Decisions, Receiver Selection, and Diffusion Speed

Author: -----
-----
Alex Rutherford
Alixandra Barasch
Andrew T Stephen
Andrew T. Stephen
Christophe Van Den Bulte
David Godes
Donald R. Lehmann
Duncan J Watts
Eyal Biyalogorsky
Galen Pickard
Gangseog Ryu
Jacob Goldenberg
Jennifer T Parkhurst
Jonah Berger
Jonathan Frenzen
Judith A Chevalier
Lada A Adamic
Lawrence F Feick
Nicholas Economides
Olivier Toubia
Peeter W J Verlegh
Peter S Dodds
Philipp Schmitt
Stephen A Spiller
Trusov
Zoey Chen
Publication venue: 'Elsevier BV'
Publication date: 01/01/2016
Field of study

Money Talks: Field Experiment Evidence Regarding Online Referral Propensities

Modeling the Formation of Dyadic Relationships between Consumers in Online Communities

Opening the Online Word-of-Mouth Black Box: An Analysis of Word-of-Mouth Rhetorical Methods in Social Media Talk

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Word-of-Mouth as Self-Enhancement

The Moderate Roles of Social Rapport and Friendship in Relationship Marketing

Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks

core

core