10 research outputs found
Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control
- Author
- Agres Stuart
- Andrews J. Craig
- Beltramini R.F.
- Bettman James R.
- Bhalla Gaurav
- Cox Eli P.
- Fisher Paul M.
- Frey K.P.
- Goldberg Marvin E.
- Hammond Dave
- Hirschman Elizabeth C.
- Holbrook Morris B.
- Kisielius Jolita
- Kotler Phillip
- Maheswaran Durairja
- Maronick Thomas J.
- Martens Debra
- Miniard Paul W.
- Mitchell Andrew A.
- Netemeyer Richard G.
- Nunnally Jum C.
- Perreault William D.
- Runyon Kenneth E.
- Scott Linda M.
- Shimp Terence A.
- Slovic Paul
- Smith Ruth A.
- Stewart David W.
- Taylor S.E.
- Underwood Robert
- Watson David
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Concreteness-abstractness and the feature-dimension distinction
- Author
- Publication venue
- Publication date
- 01/01/1985
- Field of study
http://deepblue.lib.umich.edu/bitstream/2027.42/35794/2/b1408380.0001.001.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/35794/1/b1408380.0001.001.tx
An Exploration of the Effects of Photograph Content, Photograph Source, and Price on Consumers’ Online Travel Booking Intentions
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Reactions to Lexical, Syntactical, and Text Layout Variations of a Print Advertisement
- Author
- Almaney Adnan
- Bruno Sam J.
- Crystal David
- Devillier J. Lincoln
- Fielden John S.
- Fielden John S.
- Hair Joseph F., Jr.
- Harris Richard J.
- Hendon Donald W.
- Holbrook Morris B.
- Keon John W.
- Kisielius Jolita
- Lakoff Robin
- Milic Louis T.
- Percy Larry
- Roloff Michael E.
- Rossiter John R.
- Rossiter John R.
- Stern Bruce L.
- Valiente Raphael
- Woodside Arch G.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The Operation of Visual Imagery as a Mediator of Advertising Effects
- Author
- Abhijit Biswas
- Alesandrini Kathryn Lutz
- Alvin C. Burns
- Anderson John R.
- Anderson Richard C.
- Babin Laurie A.
- Baron Reuben M.
- Biswas Abhijit
- Blair Edward A.
- Bone Paula
- Bugelski Richard B.
- Childers Terry L.
- D'Agostino Paul R.
- Dobni Dawn
- Droge Cornelia
- Ellen Pam
- Elliott Lee
- Gould Stephen J.
- Gregory Larry W.
- Holbrook Morris B.
- Holbrook Morris B.
- Holt Robert R.
- Kisielius Jolita
- Kisielius Jolita
- Kulhavy R. W.
- Laurie A. Babin
- Lippman Marcia
- Lutz Kathy A.
- Lutz Kathy A.
- MacInnis Deborah J.
- MacInnis Deborah J.
- McKelvie Stuart J.
- Mitchell Andrew A.
- Mittal Banwari
- Nisbett Richard E.
- Paivio Allan
- Paivio Allan
- Paivio Allan
- Paivio Allan
- Peterson M. J.
- Pressley Michael G.
- Richardson Alan
- Rigney Joseph W.
- Robbins Donald
- Robertson Kim R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Sheehan Peter W.
- Shepard Roger N.
- Smith Ruth Ann
- Unnava Rao H.
- van der Veur Barbara W.
- Wortman Paul M.
- Wright Peter
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Is it Always as Simple as “Keep it Simple!”?
- Author
- Abruzzini Pompeo
- Alesandrini Kathryn Lutz
- Alesandrini Kathryn Lutz
- Anderson John R.
- Anderson Rolph E.
- Begg Ian
- Borgida Eugene
- Carol Lynn Shea
- Dale Edgar
- Edell Julie A.
- Engel James F.
- Fry Edward
- Goodwin Stephen
- Greenwald Anthony G.
- Holbrook Morris B.
- Johnson Marcia K.
- Kisielius Jolita
- M. Carole Macklin
- Moeser Shannon D.
- Montague William E.
- Nisbett Richard
- Norman T. Bruvold
- Osgood Charles E.
- Paivio Allan
- Rossiter John R.
- Shuptrine Kelly F.
- Taylor Shelley E.
- Tirre William C.
- Toglia Michael P.
- Wademan Victor
- Wright Peter
- Yuille John C.
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Increasing Brand Name Recall in Print Advertising among Asian Consumers
- Author
- Aaker David A.
- Alba Joseph W.
- Alesandrini Kathryn Lutz
- Anand Punam
- Anderson John R.
- Ang Swee Hoon
- Batra Rajeev
- Beattie Ann
- Childers Terry L.
- Cohen Jacob
- Craik Fergus I. M.
- Craik Fergus I. M.
- Edell Julie A.
- Farquahar Peter H.
- Gardner Meryl P.
- Gorn Gerald J.
- Haugtvedt Curtis P.
- Heckler Susan E.
- Jacoby Larry L.
- Jacoby Larry L.
- Keller Kevin L.
- Kieras David
- Kisielius Jolita
- Kotler Philip
- Lai Leng Tham
- Leong Siew Meng
- Loken Barbara
- Lutz Kathy A.
- Lynch John G.
- MacInnis Deborah J.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Nelson Douglas L.
- Paivio Allan
- Pechmann Cornelia
- Peterson Robert A.
- Postman L.
- Saegert Joel
- Saegert Joel
- Sawyer Alan G.
- Sawyer Alan G.
- Siew Meng Leong
- Singh Surendra N.
- Speck Paul Surgi
- Stewart David W.
- Swee Hoon Ang
- Zajonc Richard
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
- Author
- Alan Hirsch
- Allan Collins
- Andrew Mitchell
- Anthony Greenwald
- Anthony Greenwald
- Barbara Olsen
- Barbara Stern
- Christina Goulding
- Christopher Marchegiani
- Cynthia Symons
- Darrel D. Muehling
- Darrel Muehling
- David Moore
- Endel Tulving
- Fergus Craik
- Fred Davis
- George Miller
- Hans Baumgartner
- Herbert Krugman
- Jenifer Escalas
- Jeremiah Sullivan
- Jeremy Sierra
- Joan Meyers-Levy
- Johannes Hofer
- John Anderson
- John Rossiter
- Jolita Kisielius
- Kathleen Debevec
- Kathleen Debevec
- Kathryn Braun-LaTour
- Keith Coulter
- Krystine Batcho
- Krystine Batcho
- Lynette Unger
- M. Chowdhury
- Marcia Johnson
- Marian Burke
- Mita Sujan
- Morris Holbrook
- Morris Holbrook
- Parthasarathy Krishnamurthy
- Paul Bolls
- Peter Wright
- Peter Wright
- Polly Brown
- Rafi Chowdhury
- Rao Unnava
- Richard Petty
- Richard Yalch
- Richard Yalch
- Robert Burnkrant
- Robert Zajonc
- Roger Ratcliff
- Ross Buck
- Russell Belk
- Russell Belk
- Sally Dunlop
- Scott MacKenzie
- Seymour Epstein
- Stacey Baker
- Stephen Brown
- Stephen Brown
- Stuart Elliott
- Susan Holak
- Susan Holak
- Susan Holak
- Tim Wildschut
- Timothy Reisenwitz
- Vincent J. Pascal
- Vincent Pascal
- Wendy Martin
- William Havlena
- Yanliu Huang
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
Imaging and Analyzing in Response to New Product Advertising
- Author
- Ajzen Icek
- Anderson Craig A.
- Baddeley Alan D.
- Bone Paula Fitzgerald
- Burke Marian Chapman
- Burns Alvin C.
- Carroll John S.
- Childers Terry L.
- Childers Terry L.
- Childers Terry L.
- Deborah J. Mitchell
- Dowling G. R.
- Edell Julie A.
- Ernest Carole H.
- Gatignon Hubert
- Hammond Kenneth R.
- Hammond Kenneth R.
- Hastie Reid
- Houston Michael J.
- Howard John A.
- Izard Carroll E.
- Kahneman Daniel
- Kisielius Jolita
- Kosslyn Stephen M.
- Lutz Kathy A.
- Lynch John G.
- MacInnis Deborah J.
- McGill Ann L.
- McGill Ann L.
- Mitchell Andrew A.
- Mitchell Deborah J.
- Mizerski Richard W.
- Morris Peter E.
- Olson David
- Ozanne Julie L.
- Paivio Allan
- Paivio Allan
- Paivio Allan
- Payne John W.
- Pinson Christian
- Richard L. Oliver
- Richins Marsha L.
- Rogers Everett M.
- Rossiter John R.
- Rossiter John R.
- Sheehan Peter W.
- Sheikh Anees A.
- Sherman Steven J.
- Smith Ruth Ann
- Smith Terrence R.
- Suinn Richard M.
- Sujan Mita
- Thomas S. Robertson
- Unnava Rao H.
- Vaughn Richard
- White K.
- Wright Peter L.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Designing Effective Health Communications: A Meta-Analysis
- Author
- Aaker Jennifer L.
- Abraham C.S.
- Abrams David B.
- Ahluwalia Rohini
- Andreasen Alan R.
- Beech John R.
- Block Lauren G.
- Block Lauren G.
- Block Lauren G.
- Boster Franklin J.
- Bruvold W.H.
- Chatzisarantis Nikos L.D.
- Connolly Ceci
- Curry Susan J.
- Denscombe Martyn
- Dijkstra Arie
- Dinoff Beth L.
- Drossaert Constance H.C.
- Dube Laurette
- Durantini Marta R.
- Everett Maureen W.
- Feshbach Seymour
- Floyd Donna L.
- Fruin Donna J.
- Gleicher Faith
- Gold Deborah T.
- Gollwitzer Peter M.
- Greening Leilani
- Gurchiek Kathy
- Harrison Joel A.
- Hausenblas Heather A.
- Higgins E. Tory
- Hovland Carl Iver
- Igartua Juan J.
- Jamieson Linda F.
- Janis Irving L.
- Jolita Kisielius
- Kalwani Manohar
- Keller Isaac M. Lipkus
- Keller Isaac M. Lipkus
- Keller Punam A.
- Keller Punam A.
- Keller Punam A.
- Keller Punam A.
- Lee Angela Y.
- Lemieux James
- Leventhal Howard
- Lipkus Isaac M.
- Maddux James E.
- Maheswaran Durairaj
- Menon Geeta
- Meyerowitz Beth E.
- Moore David J.
- Morrow Daniel G.
- Myers-Levy Joan
- Palmgreen Philip
- Pechmann Cornelia
- Petty Richard E.
- Petty Richard E.
- Prochaska James O.
- Raghubir Priya
- Rook Karen S.
- Rosen Craig S.
- Rothman Alexander J.
- Schwarz Norbert
- Seiffge-Krenke Inge
- Sheeran Paschal
- Shin Sung-Man
- Smith Karen H.
- Sternthal Brian
- Sutton Stephen R.
- Taylor Kathryn L.
- Weinstein Neil D.
- Witte Kim
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study