A design approach towards affording the trend of privacy

Society is affected by the consequences of data collection, and there are trends visible in law, the public debate and technology that could make a privacy-conscious future possible. We study how to avoid data collection from the perspective and the role of design, to provide a starting point for new developments in this context. We do so by presenting a portfolio that exemplifies a range of possible design contributions. We show how to design smart products for retail and smart home while avoiding data collection, how to convince clients through design, and how to use design to spread awareness. We present design notions and reflections that stem from this portfolio for the synthesis of new designs, that further explore the potential of design in practice that affords the trend of privacy