14 research outputs found
Process and output control in marketing channels: toward understanding their heterogeneous effects
No full textComply or defy? An empirical investigation of change requests in buyer-supplier relationships
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The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
No full textAn Empirical Investigation of Bilateral Investments and Opportunism in Buyer-Supplier Relationships
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Modularization as a Supplier Opportunism Safeguard in Knowledge Process Offshoring Relationships: Theory and Empirical Evidence
No full textA Study of the Effects of Relational Governance Structure on Franchisees’s Performance in a Franchise System
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