The Mediating Role of Popularity Rank on the Relationship between Advertising and In-app Purchase Sales in Mobile Application Market

In the booming industry of mobile application, a new business model has arisen as a lucrative way of monetization, which is characterized by scaling up user base via free distribution and following partial monetization. As a result, popularity rank and in-app purchase revenue are increasingly emphasized. In this context, understanding the relation among popularity rank, in-app purchase sales, and advertising is essential to optimal marketing decisions. For this purpose, this research investigates how advertising influences in-app purchase sales via popularity rank. Through our empirical analysis of a mobile game data collected on a daily basis, we show advertising expenditure not only improves popularity rank, but also increases in-app purchase sales. In addition, we demonstrate that mobile advertising effect on in-app purchase sales is fully mediated by popularity rank

The Market Valuation Of Pre-Registration For Firms In The Online Gaming Industry

Under the uncertainty of market conditions, top management and shareholders keep seeking evidence for whether a new product development project truly improves firm value. In an effort to find the evidence, this study examines the effect of firm’s innovative outcome on stock market performance. Specifically, we conduct an event study to test whether stock market reacts to pre-registration marketing campaign in online game. In the business practice, the pre-registration is often considered as an important event right before the commercialization of a new game launch. In our empirical analysis on the pre-registration events and daily stock returns of game companies in 2010-2014, we find that stock market responds to the pre-registration event of a new online game positively, with the abnormal returns up to 1.49%. In addition, the stock market rewards the pre-registration events of small firms more than that of large firms. Overall results suggest that stock investors take into account the pre-registration event as economically valuable information and perceive the uncertainty of the innovation process resolved.

Communication-Efficient On-Device Machine Learning: Federated Distillation and Augmentation under Non-IID Private Data

On-device machine learning (ML) enables the training process to exploit a massive amount of user-generated private data samples. To enjoy this benefit, inter-device communication overhead should be minimized. With this end, we propose federated distillation (FD), a distributed model training algorithm whose communication payload size is much smaller than a benchmark scheme, federated learning (FL), particularly when the model size is large. Moreover, user-generated data samples are likely to become non-IID across devices, which commonly degrades the performance compared to the case with an IID dataset. To cope with this, we propose federated augmentation (FAug), where each device collectively trains a generative model, and thereby augments its local data towards yielding an IID dataset. Empirical studies demonstrate that FD with FAug yields around 26x less communication overhead while achieving 95-98% test accuracy compared to FL.Comment: presented at the 32nd Conference on Neural Information Processing Systems (NIPS 2018), 2nd Workshop on Machine Learning on the Phone and other Consumer Devices (MLPCD 2), Montr\'eal, Canad

Interference-Aware Emergent Random Access Protocol for Downlink LEO Satellite Networks

In this article, we propose a multi-agent deep reinforcement learning (MADRL) framework to train a multiple access protocol for downlink low earth orbit (LEO) satellite networks. By improving the existing learned protocol, emergent random access channel (eRACH), our proposed method, coined centralized and compressed emergent signaling for eRACH (Ce2RACH), can mitigate inter-satellite interference by exchanging additional signaling messages jointly learned through the MADRL training process. Simulations demonstrate that Ce2RACH achieves up to 36.65% higher network throughput compared to eRACH, while the cost of signaling messages increase linearly with the number of users.Comment: 2 pages, 4 figures, 1 table; submitted to IEEE for possible publicatio

Improved cortical activity and reduced gait asymmetry during poststroke self-paced walking rehabilitation

Background For patients with gait impairment due to neurological disorders, body weight-supported treadmill training (BWSTT) has been widely used for gait rehabilitation. On a conventional (passive) treadmill that runs at a constant speed, however, the level of patient engagement and cortical activity decreased compared with gait training on the ground. To increase the level of cognitive engagement and brain activity during gait rehabilitation, a self-paced (active) treadmill is introduced to allow patients to actively control walking speed, as with overground walking. Methods To validate the effects of self-paced treadmill walking on cortical activities, this paper presents a clinical test with stroke survivors. We hypothesized that cortical activities on the affected side of the brain would also increase during active walking because patients have to match the target walking speed with the affected lower limbs. Thus, asymmetric gait patterns such as limping or hobbling might also decrease during active walking. Results Although the clinical test was conducted in a short period, the patients showed higher cognitive engagement, improved brain activities assessed by electroencephalography (EEG), and decreased gait asymmetry with the self-paced treadmill. As expected, increases in the spectral power of the low γ and β bands in the prefrontal cortex (PFC), premotor cortex (PMC), and supramarginal gyrus (SG) were found, which are possibly related to processing sensory data and planning voluntary movements. In addition, these changes in cortical activities were also found with the affected lower limbs during the swing phase. Since our treadmill controller tracked the swing speed of the leg to control walking speed, such results imply that subjects made substantial effort to control their affected legs in the swing phase to match the target walking speed. Conclusions The patients also showed reduced gait asymmetry patterns. Based on the results, the self-paced gait training system has the potential to train the symmetric gait and to promote the related cortical activities after stroke. Trial registration Not applicableThis work was supported by the National Research Foundation of Korea (NRF) Grant funded by the Korea government (MSIT) (No. NRF-2020R1A2C2012641). This study has also been supported by Grant numbers (16-2016-003, 16-2017004) from the SNUBH-KAIST Collaboration Research Fund

Evidence for a Prepore Stage in the Action of Clostridium perfringens Epsilon Toxin

Clostridium perfringens epsilon toxin (ETX) rapidly kills MDCK II cells at 37°C, but not 4°C. The current study shows that, in MDCK II cells, ETX binds and forms an oligomeric complex equally well at 37°C and 4°C but only forms a pore at 37°C. However, the complex formed in MDCK cells treated with ETX at 4°C has the potential to form an active pore, since shifting those cells to 37°C results in rapid cytotoxicity. Those results suggested that the block in pore formation at 4°C involves temperature-related trapping of ETX in a prepore intermediate on the MDCK II cell plasma membrane surface. Evidence supporting this hypothesis was obtained when the ETX complex in MDCK II cells was shown to be more susceptible to pronase degradation when formed at 4°C vs. 37°C; this result is consistent with ETX complex formed at 4°C remaining present in an exposed prepore on the membrane surface, while the ETX prepore complex formed at 37°C is unaccessible to pronase because it has inserted into the plasma membrane to form an active pore. In addition, the ETX complex rapidly dissociated from MDCK II cells at 4°C, but not 37°C; this result is consistent with the ETX complex being resistant to dissociation at 37°C because it has inserted into membranes, while the ETX prepore readily dissociates from cells at 4°C because it remains on the membrane surface. These results support the identification of a prepore stage in ETX action and suggest a revised model for ETX cytotoxicity, i) ETX binds to an unidentified receptor, ii) ETX oligomerizes into a prepore on the membrane surface, and iii) the prepore inserts into membranes, in a temperature-sensitive manner, to form an active pore

Patisiran, an RNAi therapeutic, for hereditary transthyretin amyloidosis

BACKGROUND Patisiran, an investigational RNA interference therapeutic agent, specifically inhibits hepatic synthesis of transthyretin. METHODS In this phase 3 trial, we randomly assigned patients with hereditary transthyretin amyloidosis with polyneuropathy, in a 2:1 ratio, to receive intravenous patisiran (0.3 mg per kilogram of body weight) or placebo once every 3 weeks. The primary end point was the change from baseline in the modified Neuropathy Impairment Score+7 (mNIS+7; range, 0 to 304, with higher scores indicating more impairment) at 18 months. Other assessments included the Norfolk Quality of Life-Diabetic Neuropathy (Norfolk QOL-DN) questionnaire (range, −4 to 136, with higher scores indicating worse quality of life), 10-m walk test (with gait speed measured in meters per second), and modified body-mass index (modified BMI, defined as [weight in kilograms divided by square of height in meters]×albumin level in grams per liter; lower values indicated worse nutritional status). RESULTS A total of 225 patients underwent randomization (148 to the patisiran group and 77 to the placebo group). The mean (±SD) mNIS+7 at baseline was 80.9±41.5 in the patisiran group and 74.6±37.0 in the placebo group; the least-squares mean (±SE) change from baseline was −6.0±1.7 versus 28.0±2.6 (difference, −34.0 points; P<0.001) at 18 months. The mean (±SD) baseline Norfolk QOL-DN score was 59.6±28.2 in the patisiran group and 55.5±24.3 in the placebo group; the least-squares mean (±SE) change from baseline was −6.7±1.8 versus 14.4±2.7 (difference, −21.1 points; P<0.001) at 18 months. Patisiran also showed an effect on gait speed and modified BMI. At 18 months, the least-squares mean change from baseline in gait speed was 0.08±0.02 m per second with patisiran versus −0.24±0.04 m per second with placebo (difference, 0.31 m per second; P<0.001), and the least-squares mean change from baseline in the modified BMI was −3.7±9.6 versus −119.4±14.5 (difference, 115.7; P<0.001). Approximately 20% of the patients who received patisiran and 10% of those who received placebo had mild or moderate infusion-related reactions; the overall incidence and types of adverse events were similar in the two groups. CONCLUSIONS In this trial, patisiran improved multiple clinical manifestations of hereditary transthyretin amyloidosis