The impact of EU sponsorship, size, and geographic characteristics on rural tourism development

© 2019 by the authors. The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation are viewed by the hosts as important factors. Secondly, sponsorship, size, and peripheral economic conditions influence rural tourism hosts\u27 views on success factors of rural enterprises

Rural tourism support, size, and geographic characteristics impact on tourism development

Main purpose of this investigate what is the impact and the benefits of EU sponsorship to rural tourism Hosts. More of that is examines if the size and geographical characteristics of rural tourism host enterprises affects how positive are hosts on rural tourism development. To answer to the hypotheses a questionnaire was developed then a factor analysis was implemented to discover the most important questions to define “successful rural tourism development”. Then T-Test and ANOVA test was applied to examine if hypothesis one will be accepted or no. Our population was 652 rural tourism hosts and 174 replied giving a response rate of 27%. Findings revealed that subsiding, size and peripheral economic condition are significantly influencing the respondents' views for and against the topic of successful rural enterprises factors. Significant differences based on size do exist in the case of skillful persons who manage well the available resources and they ensure the right management of the financial capitals

Factors influencing the intention to use cryptocurrency payments: An examination of blockchain economy

In summary, this study has applied TAM model to examine cryptocurrency payment adoption in Taiwanese hotels, examining the factors that are more likely to affect the behavioral intent. The empirical results suggest that intent to adopt cryptocurrency payments is affected by perceived usefulness, and perceived ease of use of these payments. In turn, perceived usefulness is affected by trust towards these payments. Interestingly, perceived usefulness was not shown to be significantly affected by different types of risks associated with cryptocurrency payments, including financial risk, technological risk, and social risk. Perceived ease of use, in turn, is affected by convenience of cryptocurrency payments; and is not shown to be significantly affected by trust

The Impact of EU Sponsorship, Size, and Geographic Characteristics on Rural Tourism Development

The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation are viewed by the hosts as important factors. Secondly, sponsorship, size, and peripheral economic conditions influence rural tourism hosts’ views on success factors of rural enterprises

Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study

This paper investigates the factors influencing the intention to adopt cryptocurrency payments among small to medium-sized enterprises (SMEs) in tourism and hospitality through the lens of the technology acceptance model (TAM). This paper uses an original sample of 101 SMEs employing a total of 15,831 people in Taiwan. Structural equation modeling is used to examine the joint effect of both internal and external factors influencing the intention to use cryptocurrency payments. Results show that (1) strategic orientation, owner/managers personal characteristics (self-efficacy and innovativeness) and social influence have a strong effect on the intention to adopt new technology; (2) perceived usefulness mediates the effects of strategic orientation and social influence; and (3) perceived ease of use mediates the effect of self-efficacy on the intention to adopt cryptocurrency payments. The present study is one of few empirical inquiries about cryptocurrency payment adoption among SMEs. This study extends the theoretical foundations of the TAM into the specific characteristics of SMEs. Limitations of the study are sample size and a single survey design. However, findings of this research on the cryptocurrency payment adoption offer practical implications for tourism stakeholders towards supporting SMEs competitiveness. The originality of this study is based on the fact that cryptocurrency payment is a new technology, and on the potential of cryptocurrency payments to disrupt the traditional way of operating tourism and hospitality SMEs. Hence the importance to consider major factors influencing SMEs’ intentions to adopt this technology