1 research outputs found
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
- Author
- A Baldinger
- A Chaudhuri
- A Redenbach
- A S Dick
- Andrews Rick
- B Donkers
- B Gale
- B Gramrowski
- Babakus Emin
- Barbara Loken
- Bharadwaj Villanueva Julian
- C Flavian
- C Marjolein
- D Aaker
- D Aaker
- Dall&apos
- Davies Andrew
- Diamantopoulos Adamantios
- Dirk
- Dr. Rajagopal
- Draganska Michaela
- Duncan T Moriarty
- E Nijssen
- Edward M Tauber
- Eggert Andreas
- F Brassington
- F Reichheld
- Feldman Jack
- H Churchill
- Han Sangran
- I Grime
- Ingenbleek Paul
- J Ganesh
- J Guilford
- J Jacoby
- J Jacoby
- Jay Pil Chai
- Jean B Romeo
- John J Skowronski
- John T Gourville
- Johnson Ulf
- Judith C Forney
- K J Chen
- K L Keller
- Kevin L Keller
- Konishi Hideo
- L E Hem
- L Jennifer
- Leigh Mcalister
- Lynn Brandon
- Lynne Pepall
- M Agarwal
- M B Luis
- M Blackston
- M Burgegss
- M D Uncles
- M Mackay
- M R Zimmer
- M Van Osselaer Stijn
- Michaclidon Nina
- Mugica Bern� Carmen
- Myung - Jo
- Nandan Shiva
- Nicholas Alexander
- Oakley Paul
- Oliver Richard
- P M Anderson
- P Pfeifer
- Paul M Herr
- Pearson Stewart
- Perraudin William
- Philippe J Benny
- R Cunningham
- R Cunningham
- R Hallowell
- R Hauser John
- R Vaidyanathan
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Reast Jon
- Ronald E Frank
- Ross Thomas
- S D Hunt
- S Knox
- S Rundle-Thiele
- Sandra J Milberg
- Swaminathan Vanitha
- T Ambler
- Torres Urdan
- V A Taylor
- V Rust R Zeithaml
- Valarie A Brucks Merrie
- Van Trijp
- Vicki Lane
- W J Reinartz
- W J Reinartz
- Wakefield Kirk
- William T Tucker
- Y Odin
- Z Erdogan
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2006
- Field of study
No full text
