DECISION TREES – A PERSPECTIVE OF ELECTRONIC DECISIONAL SUPPORT

Without substitute decision-maker, decision support system, through their components,can facilitate the work of decision-maker by providing useful clues to solving problems andidentifying opportunities. Choosing an optimal solution in case of complex decision makingprocesses, with a degree of uncertainty, involving a series of interdependent decisions, performed inseveral periods of time, can be achieved using decision trees. Suggestive and simple propertiespropel decision trees among the tools with a high degree of adoption and integration in electronicdecisional systems.tree, decision, risk, rollback, certainty

DETERMINATION OF USERS SATISFACTION LEVEL REGARDING THE QUALITY OF E-SERVICES PROVIDED BY “BOGDAN-VODA†UNIVERSITY

The results of researches present in the specialized literature emphasize thatthe evaluation of both e-services and traditional services is based on the customers’individual experiences.This paper presents a study conducted for evaluating the e-services provided by BogdanVoda University from an attitudinal perspective, based on 5 indicators of the servicesquality dimensions (tangibles, reliability, responsiveness, assurance and empathy).The study was performed to establish the quality of the e-services provided by theuniversity and whether these services influence the university image. Two basic, but wellstructured questionnaires were used in conducting this study: the first reflects thesubjects’ expectations and the second conveys their perceptions. Assuming that the mostmotivated evaluators of the quality of the e-services provided by the university are itsown students, it has been chosen a sample of 70 Bogdan Voda University juniors.The indicators interpretation is made according to their values: 0 meaning thesatisfactory level of the e-services and dimensions quality, the positive values indicatinga higher than expected service quality while the negative values translate into lower thanexpected service quality.quality, e-services, expectations, perceptions, users, dimensions, indicators.

THE IMAGE OF COMPANY, ESSENTIAL FACTOR IN DEVELOPING THE MARKET STRATEGIES

The project has been done in order to proove the importance of the image insidea large company. Thus I analysed the image of Electrolux company in order to show howimportant is the invisible part of a big company, regarding the market and the marketingstrategies.The questionnaire was made of 14 questions and there were 400 people who had to answer.During the research I used mathematics methods such as Fischbein and Hi2 method. Themain purpose of a marketing research is the analyse of the numbers and factors, the essentialkeys that guide the company to a real marketing strategy. Analysing the dates there are someideas that should be taken in consideration in order to build a stronger image of the companyon the market, ideas that I detailed within the project.company, questionnaire, marketing strategies, marketing research

The internet, a possibility of development in Cluj-Napoca’s companies

The article shows the results of an inquiry done in a series of cluj napoca companies regarding the use of the internet for business purposes. From the questioned companies, 275 in number, more than 76% use the internet for business purposes. Thus, we can strongly say that the Cluj companies are “opened” to the newly developed network, being aware of the opportunities that this can offer. Many companies have understood that the internet is an exceptional resource of offering services to clients, they can show details about their products, activities, services, etc. if we consider the electronic commerce and virtual business, then the expending possibilities of the companies grow, making competitive advantages for the development strategies, being in a permanent change.Internet, companies, using, advantages