What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.

Social network sites are transforming the way companies, both big and small, communicate and market to consumers. Many businesses recognize the need for incorporating a social networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective social network strategy is much more complex than simply having a Facebook page to which companies occasionally post. The effectiveness of marketing on social network sites depends at least in part on the marketing activities a firm chooses to utilize as well as tangible and intangible value these activities provide consumers. The effectiveness of social network site strategies can be measured in terms of online consumer brand engagement – or how many users are paying attention to and interacting with an organization’s brand content on social network sites. The purpose of this dissertation is to 1) create a classification of social network site marketing activities and 2) empirically test the role of perceived instrumental, experiential, and social value as drivers of online consumer brand engagement with company-generated marketing activities

Opportunity For Child Training

Doris Rystrom and Jane Gardner, Merrill-Palmer scholars last quarter, relate the valuable training which they received in child development and family livin

A Latent Profile Analysis of Suicidal and Self-Injurious Behavior, Other Dysregulated Behaviors, and Borderline Personality Disorder Symptoms

Those with borderline personality disorder (BPD) exhibit many dysregulated behaviors, such as non-suicidal self-injury (NSSI), dysregulated eating, and substance use. The purpose of this study was to examine BPD symptoms and levels of these dysregulated behaviors with latent profile analysis, which allows for the empirical investigation of distinct behaviors patterns among those with BPD. A non-clinical student sample was screened for elevated BPD symptoms (N=128, age =18.75 years [SD=1.05], 76.8% female) and used in mixture modeling analyses. Results supported five profiles from the sample, primarily distinguished by suicidality and NSSI: a low BPD-low dysregulated behavior profile, a low BPD profile with elevated suicidality, a low BPD profile with elevated NSSI, a high-BPD with low NSSI and somewhat elevated suicidality, and a high-BPD profile with high NSSI and low suicidality. Follow-up analyses indicated that other dysregulated behaviors did little to distinguish between those with high BPD symptoms. There were also important difference in motivational functions for NSSI between two of the profiles: those with high or low BPD symptoms who self-injured frequently. These findings are relevant to the ongoing debate about the existence of a NSSI disorder distinct from BPD

Survey of services to children in South Carolina public libraries : summary report

This survey focuses on how children’s service operates in various libraries, including looking at staffing resources, priorities, and services

Characterization of Corn Grains for Dry-Grind Ethanol Production

The objectives of this study were to understand how the composition of corn kernels and starch structure affected the enzyme hydrolysis of starch in dry-grind corn and the ethanol yield from yeast fermentation. Four selected corn inbred lines were used in this study. Starch in uncooked dry-grind corn samples showed greater enzyme digestibility than did the uncooked starch isolated from the same source by wet-milling process. The greater digestibility of starch in uncooked dry-grind corn correlated with a physical damage of starch granules. In contrast, starch in cooked dry-grind corn samples displayed less enzyme digestibility than did the cooked isolated starch. The difference could be attributed to interference caused by non-starch components in the dry-grind corn. The entrapment of starch in protein matrix and the formation of amylose-lipid helical complexes and/or retrograded starch may decrease the enzyme digestibility of starch in cooked dry-grind corn. Lab-scale ethanol production showed that ethanol yield after 72 h fermentation of the four corn inbred lines ranged between 34.3 and 38.0 g ethanol/100 g dry-grind corn. The conversion efficiency at 72 h of fermentation ranged between 86.8 % and 90.3 % of the theoretical ethanol yield. The highest ethanol yield was found in the corn line containing the largest starch content and the smallest amounts of lipid and protein

Exploration of emotion regulation experiences associated with borderline personality features in a non-clinical sample

Background Emotion dysregulation is a core feature associated with borderline personality features (BPF). Little research has explored how individuals with high levels of BPF regulate their emotions. This study aimed to explore how individuals with high versus low levels of BPF compare on the strategies they use to regulate emotions and in their experiences of emotion regulation. Methods Twenty-nine university students were recruited and assessed for the presence of BPF using self-report questionnaires. Each participant took part in a semi-structured interview about their experiences of emotion regulation. All interview transcripts then underwent thematic analysis. In addition chi square analyses were conducted to explore the association between level of BPF (High vs Low) and each qualitative theme identified. Results Findings indicated similarities in the types of emotion regulation strategies used by the high and low-BPF groups. However, the groups differed in their experiences and thought processes surrounding emotion regulation. High-BPF participants were found to describe a need to communicate negative emotions with others and demonstrated difficulty maintaining attention on positive experiences. In addition there was a trend towards High-BPF participants demonstrating less forward-planning in emotion regulation. Conclusions This study provides insights into some of the unique aspects of emotion regulation in individuals with high BPF that may make emotion regulation attempts less successful