Adoption of islamic credit card utilizing innovation diffusion theory and theory of reasoned action

Islamic banking is the most developed part of the Islamic financial system. In order to ensure that it is competitive within the banking industry, Islamic banks have to have their own distinctive Islamic-based financial schemes and appealing alternatives to the services offered by conventional banks. Among the Shariah compliance products offered, the main focus of this study is the Islamic credit card (ICC). Currently, the market share of ICC is comparatively smaller than the conventional ones and the service is under-used. Since the factors determining the usage of ICC remained inconclusive, this study was conducted to fill the gaps. Besides, due to the enormous advantages it offers to banks as well as customers, a close examination of the main factors that makes ICC attractive to consumers is worth the study as well. This study expanded a model of antecedents that was found to affect customers’ intentions to adopt ICC. It also used using Innovation Diffusion Theory (IDT) in combination with Theory of Reasoned Action (TRA), along with other related predictors. Using a quantitative methodology, 649 Islamic bank customers in Kuala Lumpur participated in the study and completed the survey. A structural equation modeling (SEM), particularly Partial Least Squares (PLS) was incorporated to evaluate the relationships between constructs and to estimate both the measurements and structural parameters proposed. The results depicted that relative advantage, compatibility, trialability and observability have positive associations with the customers’ intentions to use ICC. The study is a pioneer in terms of extending the validity of IDT in the field of ICC research. Besides, it is also the first in integrating two well-established adoption and acceptance models, namely IDT and TRA in order to provide more in depth results in regards to the acceptance of ICC

Is Self-Esteem Important to Marketing Literature Branding Perspective from Nike’s Sport Wear Industry in Kish Island

The purpose of the present study was to determine the impact of variables which create a special value for sport brands like the Nike brand. In other words, the research sought to answer the question of whether customer self-esteem was important for marketing literature. How can it be improved? In addition, for the first time, we examine the relationship between self-esteem and brand addiction in marketing literature. The research method is descriptive-analytical and the research is applied in terms of purpose, which is done by using library studies and field studies from the interview and filling in the questionnaire. The statistical population of the study is 240 of Nike trainers, athletes, customers and sellers in Kish Island. Smart PLS software was used for modeling structural equations and hypothesis testing. The research findings showed that brand attachment has a positive and significant effect on brand love. Brand trust has a positive and significant effect on brand love. Brand love has a positive and significant effect on brand addiction. Brand addiction has a positive and significant effect on consumer self-esteem and also, brand attachment has a positive and significant effect on consumer self-esteem. This paper highlights that brand attachment not only influences the Brand Trust, Brand Love and Self-esteem, but also on negative behaviors, such as Brand Addictio

Determining a conceptual framework for adoption of Islamic Credit Card in context of Malaysia

The introduction of Islamic banking system in the last years of twenty century have created a new way of applying banking affairs on the basis of Islamic principles. Scholars believe that the scheme is stable in its nature and would enhance the economic development of countries that applied the system. Due to high competition in banking industry of Malaysia, Islamic banks are competitively innovating new products in order to have higher market share and remain competitive. One of the financial products that have been offered by some Islamic as well as dual banks is Islamic credit card. This Islamic product needs to be marketed to better position Islamic banks with diversity portfolio of products. Therefore, this conceptual paper intends to provide a framework that influence different groups of bank customers in the adoption and usage intention of Islamic credit card. The presented framework of this study is based on the perceived attributes of Rogers (2003) Innovation Diffusion Theory. Whilst the trust and attitude in the area of adoption studies has been justified as major determinants in regards with the adoption of Islamic credit card in context of Malaysia, current study extends useful determinants for future research. The findings of the study would be useful for managers as well as decision makers in expanding a better future for Islamic financial instruments

Islamic banking services adoption as a new banking restructure: examining its adoption from the perspective of doi theory and trust in Malaysia

Purpose – This study aims to identify the main influential factors of Islamic banking services adoption in Malaysia. Islamic banking as a new banking method represents its multiple services around the world. Different groups of bank customers use these services in their daily financing and banking activities. However, the usage and adoption rate of these services in Malaysia seems to be under expected level. Design/methodology/approach – Therefore, this study attempts to discover the main influential factors of Islamic banking services adoption in Malaysia as a country with the dual banking system. Findings – The study concluded that perceived attributes of innovation, namely, relative advantage, compatibility, complexity, trialability and finally observability of Islamic banking services with customers’ desire will influence them to use these novel banking services. Originality/value – As discussed in the previous part of this study, the usage rate of Islamic banking services has not achieved the expected rate by customers. Consequently, it is crucial to focus on finding the determinant factors that are able to increase the acceptance as well as usage of these services among bank consumers. This information would afford researchers as well as banking service providers a better understanding of how to facilitate future adoption of this Islamic facility