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3 research outputs found
Achieving Marketing Objectives through Social Sponsorships
Author
Aaker David A.
Bentler Peter M.
+8Â more
Gilbert Daniel T.
Hatcher Larry
Jagre Emma
Kenny David A.
Mandler George
Porter Michael E.
Reilly Jeanne
Rumelt Richard P.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
A Model of Event–Destination Image Transfer
Author
Assael Henry
Echtner Charlotte M.
+14Â more
Fishbein Martin
Gartner William C.
Gartner William C.
Getz Donald
Getz Donald
Gunn Clare A.
Guthery Dennis
Hair Joseph F.
Jaffe Eugene D.
Jagre Emma
Pracejus John W.
Schiffman Leon G.
Schiffman Leon G.
Solomon Micheal R.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
Author
Alim Samy H.
Allan David
+19Â more
Bettig Ronald V.
Bhatnagar Namita
Daugherty Terry
Jagre Emma
Janée N. Burkhalter
Karrh James A.
Law Sharmistha
Mandler George
Nakeisha S. Ferguson
Paolacci Gabriele
Recording Industry Association of America
Roberts Johnnie L.
Schmidt H. C.
Tajfel Henri
Wu Philip Fei
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Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
No full text
