Why Marketing Counts

The first part of the business seminar series. An overview of small versus big business, rate limiting behavior, and trade off behavior

Making Your Product Real: Getting It!® System

The second part of the business seminar series. Provides information about positioning a grower's wine product in the marketplace. Encourages them to fully understand both their product and their competitors' products; to understand what customers want from a product like theirs; how to implement what customers want; and how to maintain these ideas during the continuous refinement of a product