28 research outputs found

    The Core Value Compass: visually evaluating the goodness of brands that do good

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    yesBrands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good, between commercial interests to increase competitiveness, and societal interests that are closely linked to the brand’s authenticity, has largely been overlooked. Hence, we develop and demonstrate a relatively easy-to-apply visual tool for evaluating core values based on a set of ‘goodness’ criteria derived from extant theory. The Core Value Compass adopts a paradox-based, evolutionary perspective by incorporating the inherent tensions within true core values, and classifying them according to their temporal orientation. Thus, we contribute towards a better understanding of underlying tensions of core values and provide a practical tool that paves the way for improved, and indeed ethical, corporate branding strategies. Furthermore, we demonstrate the Compass’ application using the case of a public sector brand, which is a quintessential brand that does good. Therefore, we also contribute to the nascent theoretical discourse on public sector branding. This paper therefore adds to the notable attempts to bridge the gap between theory and practice in core values-based corporate branding

    Licensing Telemedicine: The Need for a National System

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    The expansion of information technology has shattered geographic boundaries, allowing for extraordinarily increased access to health information and expanded opportunities for telemedicine practice across state boundaries. But despite its recent growth, telemedicine technology remains embedded in a state-based licensure system that places severe limits on its expansion. The current system of medical licensure is based primarily on statutes written at the turn of the 20th century. This system is inadequate to address the emerging medical practices and future uses of medical technology in the telecommunications age. To respond to the changes offered by the telecommunications revolution, we need to design a new regulatory structure for the 21st century. The purpose of this article is to propose a policy of national telemedicine licensure. The primary goal here is not to simply develop a policy proposal, but to discuss the rationale for national licensure and place it on the policy agenda. A national licensure system will expand the market for telemedicine, promote both the use and development of new technologies, and simultaneously eliminate many of the legal and regulatory ambiguities that plague and constrain the present system.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/63348/1/15305620050503915.pd

    Spatial pattern in stress drops of moderate-sized earthquakes on the Pacific Plate off the south-east of Hokkaido, Japan: implications for the heterogeneity of frictional properties

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    Abstract ᅟ We show that the spatial heterogeneity in the coseismic displacement of large earthquakes likely reflects the spatial characteristics of the frictional properties and that it can be inferred from the stress drop of moderate-sized earthquakes. We analyzed stress drops of 686 earthquakes with magnitudes of 4.0 to 5.0 off the south-east of Hokkaido, Japan, and investigated the spatial heterogeneity between the difference of shear strength and dynamic stress level on the Pacific Plate. We deconvolved observed P and S waves with those of collocated small earthquakes and derived the source effect of the earthquakes. We then estimated the corner frequencies of the earthquakes and calculated stress drops using a circular fault model. The values of stress drops showed a spatial pattern consistent with slip distributions of historical large earthquakes. Earthquakes that occurred in the area with a large coseismic slip during the 1968 Tokachi-oki (M W 8.2) and the 2003 Tokachi-oki (M W 8.0) earthquakes had large values of stress drop, whereas earthquakes in the afterslip area of the 2003 Tokachi-oki earthquake showed smaller values. In addition, an area between coseismic ruptures of the 1973 Nemuro-oki (M W 7.8) and the 2003 Tokachi-oki earthquakes had a large value of stress drop. Ruptures occurred in this area during the 1952 Tokachi-oki earthquake (M W 8.1), and the area acted as a barrier during the 2003 Tokachi-oki earthquake. These facts suggest that the frictional properties of the plate interface show little temporal change, and their spatial pattern can be monitored by stress drops of moderate-sized earthquakes. The spatial heterogeneity provides important information for estimating the slip pattern of a future large earthquake and discussing a policy for disaster mitigation, especially for regions in which slip patterns of historical large earthquakes are unclear. Graphical abstrac
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